Broadcasting Performance and Digital Media

Live Performance deals with the demands of real-time presentation to an audience. Skills will be developed to host content that is consumed as it is being produced, with no chance for a second take. Situations such as news anchoring, sports casting, play by play, weathercasting, personality radio and talk and interview shows will be explored. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:

The capstone challenges students to research and prepare a high-quality project showcasing the integration of performance insights and technical skills they have acquired through their course of study in the program. The capstone project will be a series of presentations on a topic, selected by the student, which includes compelling, well-presented examples of competence in: research, media technology, performance and interviewing techniques, and story development, resulting in reliable, focused, entertaining and professional looking reports.

• Hours: 84
• Credits: 6
• Pre-Requisites: DMED8210 AND DMED8220 OR DMED8225
• CoRequisites:

In this course, students will elevate their digital presence and amplify their social media output. Building upon the foundational skills developed in the previous semester, the primary objective is to establish and maintain brand coherence across online platforms, ensuring consistent engagement with the target audience while continuously posting new content.Students will take content created in other courses and post it on their social media channels and websites. In order to ensure engagement, students will study and report on the analytics of various channels. Valuable insights will be transformed into actionable strategies for enhancing online presence.The website and social media platforms will serve as a dynamic portfolio to assist in job applications.

• Hours: 42
• Credits: 3
• Pre-Requisites: DMED8225
• CoRequisites:

Whether you dream of starting your own media business or wish to thrive as a media professional within existing organizations, this course provides students with a comprehensive understanding of the entrepreneurial process and essential career development strategies.Key topics include business planning, market research, mindset, etiquette and the legal considerations involved in starting and operating a media enterprise. This course will guide students through the process of creating an updated resume and developing a professional online presence. Students will learn strategies for showcasing their skills, experiences, and achievements in a compelling manner, increasing their chances of attracting potential employers or clients.This course offers valuable insights into interview best practices, from conducting thorough research on the company or client to effectively articulating your skills and experiences. Students will engage in mock interview exercises and receive constructive feedback to hone their interview skills and boost confidence.Recognizing that success in the business world extends beyond technical competencies, this course also explores the expectations of the media industry in terms of attitude, wardrobe, and communication.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:

Creative Imagery teaches the essential skills to properly take photographs using a DSLR with the goal of enhancing a brand or message strategy. Students will learn proper lighting and composition techniques to capture landscape, product and lifestyle images. Through a variety of pre and post production techniques, the elements of storytelling through still images will be identified and explained. Students will also apply basic image editing techniques including colour correction, sizing, and formatting techniques.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites: