Bachelor of Business Administration (Honours) - International Business Management

The social web has an impact on organizations of every kind globally, even if they are not actively engaged in social media. Organizations that can capitalize on social media channels and behaviours will be competitive winners. The challenge is to build cohesive strategies that integrate social media into sound business practices. In this course students will gain strategic insight into why organizations should use social media, as well as how to use it effectively and within budget. Students will acquire hands-on experience in using, monitoring, and creating content with social media/Web 2.0 tools such as Facebook, Twitter, YouTube, LinkedIn, blogs, podcasts, etc. Students will learn how to incorporate social media into an organization's marketing, advertising and communication plans, how to develop a social media strategy and how to measure the success of a social media campaign.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This degree-level course deals with the theory and techniques required to understand the discipline of environmental economics. The focus will be on understanding various aspects of the connection between environmental quality and the economic behaviour of individuals, businesses and other organizations, and government. While the economic system creates environmental problems, economics can be used to provide incentives to improve environmental quality. There are significant complexities in measuring the benefits and costs of environmental quality, especially the intangible ones. However, the value of environmental economics is that it provides an analytical framework that allows for comparison of benefits and costs to achieve the highest net benefits for society. Key concepts used and applied in environmental economics include benefits, costs, trade-offs, efficiency and cost-effectiveness. Students will be exposed to and will explore the challenges and difficulties involved in managing the environment, particularly in a global context. Students will also gain an understanding of effective policy interventions to improve environmental quality from an economic perspective.

• Hours: 42
• Credits: 3
• Pre-Requisites: BUS72000
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: HRM72100 OR HRM72105 OR MGMT72100
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: OPER72010
• CoRequisites:
• Estimated resource cost: No resources required

This course will introduce students to practical concepts and approaches in sustainable finance. It will provide tools and frameworks to evaluate ESG (environmental, social and governance) risks in different areas of corporate finance. These include the typology of sustainable finance, systems thinking, externalities, integrated value approach, stakeholder impact mapping, scenario analysis, integrated reporting, intangibles, and non-financial KPIs. Students will learn how to conduct a fundamental ESG analysis of a company's business model and value drivers.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This is a course in professional sales and negotiations, exposing students to strategies for selling creative concepts through numerous role playing exercises. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 56
• Credits: 4
• Pre-Requisites: HRM72100 OR HRM72105 OR MGMT72100
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 105
• Credits: 7
• Pre-Requisites: BUS73020
• CoRequisites:
• Estimated resource cost: No resources required

This course will provide students with the opportunity to apply theory underpinning successful execution of a consulting project in a real-world, real-time business environment / research experience. Students will address a variety of key topics including setting goals, identifying dependency relationships, outlining resources required, managing concurrent activities, reviewing decision theory, and monitoring/controlling projects. With the support of faculty and the client organization, students will be required to select aspects of the client's business operations for study with the intent of producing a consulting report that showcases the purpose of the project, strategic analysis of the situation, critical thinking, recommendations, and the research methodology adopted. Students will also summarize and conclude their consulting project with a presentation of their report and findings. The focus will be on applying theory and key skills developed in previous courses, including effective communication, collaboration and relationship building, business report writing, that also require students to integrate global and domestic business concepts and apply them to problem-solve their consulting project. This course will provide students with hard practice in working through and completing a full business consulting project.

• Hours: 98
• Credits: 7
• Pre-Requisites: BUS73010
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: BUS72000 AND BUS74020
• CoRequisites:
• Estimated resource cost: No resources required

This course offers a comprehensive exploration of staffing strategies through a systems-based lens, focusing on acquiring and deploying a company’s workforce across domestic and international landscapes. It delves into the development and execution of effective orientation programs for new employees, ensuring their seamless integration into organizations. This course analyzes business contexts and their unique staffing challenges, particularly when employing a diverse mix of Canadian and international staff. Students will be equipped with the knowledge to navigate and manage the complexities of staffing within an ever-evolving global business environment.

• Hours: 42
• Credits: 3
• Pre-Requisites: HRM72100 OR HRM72105
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: OPER72100
• CoRequisites:
• Estimated resource cost: No resources required

This course will introduce students to concepts relating to creativity and personal entrepreneurial characteristics with knowledge and skills essential for planning and developing a new venture. Entrepreneurial processes involved in transforming ideas into commercial ventures are examined through discussion of readings and case studies.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: HRM73010
• CoRequisites:
• Estimated resource cost: No resources required

Brands are valuable assets that firms invest on and develop over time. The concept of brand equity can provide marketers with valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. In this course, students will be exposed to a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management that allow them to design and implement marketing programs. This course combines theory and practice of brand management. Students will examine strategies and concepts that are important to building, measuring, and managing brands.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: BUS71000 AND BUS74020 AND BUS74050 AND OPER72010 AND STAT72105
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: BUS74020
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT72200
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required