Strategic Global Business Management

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Courses - September 2021

Level 1

Course details

Organizational Behaviour
BUS8020

Description: This course is a study of workplace behaviour at the individual, team and organizational level and their connections to effectiveness. The course addresses theories of motivation, perceptions, emotions, team effectiveness, decision making, leadership, power, culture, and change. The concepts examined will guide students in their application of best practices to strengthen organizations and their overall effectiveness as global citizens.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Business Research and Data Analysis
BUS8375

Description:

This course explores basic statistical and research methods and their application to data analysis. Students will develop skills in reading and understanding research literature, and will develop expertise in evaluating the validity and reliability of research data. Students will acquire hands-on experience creating a research project design in small teams, collecting data, analyzing the data using Microsoft Excel and reporting their findings and conclusions.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Human Resources Management
HRM8130

Description:

This Human Resources Management (HRM) course offers a comprehensive introduction to the strategies, practices, and principles essential for the effective management of an organization’s human resources, while incorporating the United Nation's PRME Sustainable Development Goals (SDGs). It explores the pivotal role that HRM plays in organizations to enhance employee and organizational performance, promote sustainability, and align workforce goals with organizational objectives.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Computer Skills for Business
INFO8060

Description: This course is based on end-user computer skills for global business managers. The course focuses on students achieving a recommended level of information and communication technologies (ICT) competence to enable effective employability. Students will learn to apply Word processing skills to create properly formatted documents including collaboration tools for working in a globally distributed team. Data analysis and reporting tools in Excel will be utilized to create executive summaries of data used to solve business problems. Students will learn to integrate information between software to create powerful presentations. Online communication tools such as email, shared calendars and social media will be explored.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Accounting and Financial Management
MGMT8500

Description: This course is designed to provide business managers with knowledge of Financial and Managerial Accounting required to support decision making. This course introduces business managers to quantitative and qualitative techniques and to communication strategies that enable reporting findings in an engaging and professional manner. Additionally, they are introduced to the essential functions including cost behaviour, budgeting, the interpretation of financial information and the effective communication of operational and financial strategies.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Global Markets and Strategies
MKT8035

Description: This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of global marketing within organizations and society in general. Students will study the role of marketing at the local, national and international level, and the major components of the marketing mix for businesses and end consumers. They will learn how to address the basic needs of companies in planning, developing and managing products, distribution channels, promotion and pricing into the global market. Students will be expected to conduct marketing research considering cultural influences, government regulations, and international pressures.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Global Supply Chain Management
OPER8340

Description:

The goal of this course is to familiarize students with the discipline of supply chain management (SCM), which enables firms to better coordinate inbound and outbound information and material flow. In addition, supply chain management impacts customer service activities relevant to logistics, operations and marketing processes. Topics include the relationship between profitability, supplier management, customer service, quality, and productivity; management of incoming supplies and services; managing service capacity and wait times; and finally discussions of internal and external customer service, one of the primary objectives of supply chain management. The course is designed to examine a firm as a complete business, considering the global environment.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Global Trade Law
BUS8330

Description:

This course is an introduction to the basic legal principles of carrying on international business. You will examine the legal implications of international business activities; discuss the legal aspects of intellectual property, competition and antitrust laws, public trade law and legal issues related to E-commerce in international business.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Global Business Management Capstone
BUS8350

Description: This capstone course requires the student to apply principles and knowledge obtained from preceding Global Business Management courses to prepare a global business plan for a local company. Students will work in teams and compete with other teams in the class. Each team will craft and present their plan based on the United Nations PRME Sustainable Development Goals (SDG).
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: ACCT8090 OR MGMT8500 AND HRM8130 OR HRM8131 AND MKT8035 OR MKT8036
  • CoRequisites:

Career Management
CDEV8130

Description: This course focuses on career management skills needed to navigate the evolving workplace. Students will evaluate their skills, attitudes, and expectations within their chosen careers and explore emerging trends in the workplace. Students will refine their networking strategies and create marketing documents to position them for success. Mock interviews will provide the opportunity for practice, feedback, and reflection as students prepare for future interviews. Students will explore communication strategies that support workplace success and advancement. By the end of this course, students will have created a personalized career management plan.
  • Hours: 28
  • Credits: 2
  • Pre-Requisites:
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Innovation and Entrepreneurship
ENTR8000

Description:

This course focuses on strategies for fostering creativity and innovation, and processes for developing entrepreneurial ventures. The scope of the course encompasses new business formation and initiatives within established organizations. Case studies range from small enterprises to large firms. Student teams will apply their entrepreneurial abilities to work through a number of business development challenges.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Global Business Perspectives
MGMT8110

Description:

Students will consider organizations from a global perspective. The impact of being a global entity on individual behaviour, team processes, and organizational processes will be examined. In today's interconnected world, organizations require leaders who possess a deep understanding of the constantly evolving nature of work and who think beyond their immediate sphere of influence. Leaders must recognize their role in the global community and be mindful of the impact their actions have on the world. With the increasing complexity and interdependence of global markets, organizations must also be aware of how global dynamics can affect their operations. The role of the leader will be a recurring theme. The course will integrate casework and will require the students to integrate material and provide support for their decisions.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Introduction to Project Management
MGMT8300

Description: This course provides the practical knowledge to prepare for starting and completing a project successfully. It will cover the components and tasks related to complex projects that often involve multiple functional teams and departments. You will explore how the knowledge areas of the Project Management Body of Knowledge (PMBOK® Guide) are applied during each phase of a project's life cycle as well as the processes related to successful project management. An overview of status reporting and the use of MS Project will be covered. This knowledge will help establish priorities and effectively manage your projects. It will be of particular interest to those students who have a long-term goal of attaining the Project Management Professional (PMP)® designation certified by the Project Management Institute.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Sustainable Management
MGMT8420

Description: This course is designed to introduce students to the historical timeline of the Sustainable Development. Students learn communication, analytical, and critical thinking skills required to utilize green and sustainability language, to be agents of change in not-for-profit, non-governmental organizations, business entrepreneurs, industry, and government. Students analyze change management issues facing organizations transitioning to sustainable business practices. Students learn to communicate and advocate personal and corporate advantages of reducing one's ecological footprint in all sectors while also considering the protocols, financial implications, and international constraints or differences that could impact a corporate sustainability strategy.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Level 3

Course details

Environmental, Social and Governance Reporting and Business Ethics
BUS8460

Description:

This course has students build their knowledge of Environmental, Social, Governance (ESG) Reporting and related business ethics through both theory and practice. Students leave the course equipped to step into analyst and coordinator positions in ESG, Sustainability and Corporate Social Responsibility. They will understand the history of this field and the transformational shift that is currently occurring to embed Environmental, Social and Governance standards in organizational strategy, practice and reporting. They will be equipped with leading theories and standards as well as tools to help organizations make this shift. Students will work on real world companies to assess their Environmental, Social and Governance practices, strategies and reporting. Students will make recommendations for improvement and present these recommendations to leadership teams and experts in the field.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

eCommerce
BUS8570

Description:

The rapid growth and change in e-commerce since 1995 represent just the beginning of the period of invention in what could be called the first 30 seconds of the e-commerce revolution through to the ongoing re-invention of e-commerce today. Technology continues to evolve at exponential rates. This underlying evolution and re-invention allow businesses and entrepreneurs to create new business models and for businesses in traditional industries with bricks and mortar locations to evolve, be disrupted, and sometimes destroy existing business models. The rapid growth of e-commerce also provides extraordinary growth in career and employment opportunities, which we describe throughout the course.

It is important to study e-commerce to be able to perceive and understand the opportunities, trends, and risks that lie ahead. By the time you finish this course, you will be able to identify the technological, business, and social forces that are the backbone of e-commerce and that have shaped, and continue to shape, the growth of e-commerce.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: INFO8060
  • CoRequisites:

International Business Strategy
BUS8580

Description:

The aim of this course is to focus on how to formulate international business strategy. This course is designed to introduce students to the strategic international business and management strategies taken by the companies, and to expose students to the strategic choices with which international business manager’s face in the international business environment. It helps students to integrate their knowledge of the functional areas of business with concerns for PRME Sustainability Development Goals (SDG) into an internationally oriented view of the firm by evaluating the global environment, and speculating on the future international direction of the companies.

This course requires identification of relevant concepts, frameworks and techniques that students can apply to address international business decision, to analyze international business information, and to design global competitive strategies in large multinational corporations and in small and medium sized enterprise. This course will be centered on a high involvement and interactive environment. It will include a combination of lecture, discussion, exercises, and group activities including case analysis and a global strategy project and presentation.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: BUS8350
  • CoRequisites:

World Geography, Religions and Cultures
LIBS8130

Description: This course provide students with the theoretical, methodological, and applied foundations of Cultural Anthropology. It focuses on topics pertaining to similarities and differences among cultures and the impact of various socio-cultural factors on global trade and global operations. Students will develop sensitivity and a critical understanding of the role of human adaptations to similar and shifting environmental conditions through culture, such as strategies of subsistence and management of natural resources, technological advances, migrations and intercultural exchange, social structure and mobility, political institutions and ideologies, family organization and gender roles, ethics and religion, symbols and aesthetic values. As a prerequisite to Intercultural Communication, on occasions, this course will also reference Geert Hofstede’s Cultural Dimensions model.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Management and Leadership Skills
MGMT8250

Description:

Organizations are complex and are becoming even more so given the rapid pace of technological change, globalization, and the problems and competitive pressures that these bring. Leaders need to be able to lead and motivate individuals and teams in the organization to bring about continuous improvement, and thereby compete in the global economy. To that end this course will cover fundamental concepts of effective management and leadership in the global economy.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Business Process Integration and Enterprise Resource Planning Systems
OPER8030

Description:

This course will focus on core business processes that are typically used by a multi-national company to procure, manufacture, manage customer orders, and financially track its business functions. Students will gain in-depth understanding of business process integration by utilizing an active learning approach which will include the hands-on use of the SAP ERP (Enterprise Resource Planning) system, focusing on business process integration, which is key to success in business. Students will also utilize ERPsim, a game-based simulation, to learn how to manage companies from end-to-end using the actual SAP ERP in a real-time simulated competitive environment focusing on operations excellence, analytics, and ERP interaction.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Level 4

Course details

The Business of Social Media
BUS8590

Description: The social web has an impact on organizations of every kind globally, even if they are not actively engaged in social media. Organizations that can capitalize on social media channels and behaviours will be competitive winners. The challenge is to build cohesive strategies that integrate social media into sound business practices. In this course students will gain strategic insight into why organizations should use social media and how to do it effectively and cost-effectively. Students will acquire hands-on experience in using, monitoring and creating social media / Web 2.0 tools such as Facebook, Twitter, YouTube, LinkedIn, blogs, wikis, podcasts, etc. Students will learn how to incorporate social media into an organization’s marketing, advertising and communication plans and how to develop a social media strategy.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Change Management
BUS8600

Description: This course explores how to plan, implement and lead through organizational change effectively. This involves understanding the forces that drive and resist change in our increasingly complex, global organizations. Students will learn the effectiveness of change activities through the practical application of change frameworks. This course will emphasize real-world examples of organizational change and recognize that non-linear, contingency approaches to change management are needed for the dynamic realities of today’s organizations.Throughout the course we will reflect the various stakeholder needs, readiness and influence over change. Students will also learn and practice the characteristics of successful change leaders who regularly scan their environments, communicate a compelling change vision and to inspire people to action.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Managing Business Performance
BUS8610

Description: This course uses a broad theoretical framework to introduce students to a variety of classical and new analytical techniques needed to assess the overall health and subsequent competitiveness of any international business organization. The key focus will be on identifying and achieving improved performance levels in an international environment at individual, business process, organization and corporate levels. The challenges and opportunities involved with identifying necessary changes at micro and macro levels, and with designing interventions to implement them effectively, will be explored. Using a systems-based view of the firm, the entire organization will be evaluated using proven analytical models relevant to the performance of a multinational firm, including Nine Forces, Supply Chain Management, McKinsey 7S, Technology Forecasting, and Critical Success Factors. From a practical perspective, students will be exposed to and explore the challenges and difficulties involved with managing the business performance system, particularly in a global context.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Intercultural Communications
COMM8190

Description: This course will provide students with knowledge, tools and techniques that will enable them to improve their written, verbal and non-verbal communication by tailoring them to their target audience. Better intercultural communication will help students be more successful in dealing with intercultural conflict and business negotiations.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Business Analytics and Decision Making
MGMT8260

Description: Analytics refers to the ways in which organizations use data to gain insights that lead to fact-based management that drive decisions and actions. Managers are currently faced with data that has high volume, variety, and velocity and the interpretation of this data has become an essential skill for business managers. The three major areas of business analytics explored in this course are reporting, visualization and prediction, all of which are key to sound business decisions under uncertainty. Students will utilize current analytics technologies to create reports, scorecards, and dashboards through guided exercises and case studies involving global companies. In addition, the topics of IoT (Internet of Things) and Big Data will also be explored.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
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Demand and Customer Relationship Management
OPER8040

Description: Demand Management (DM) and Customer Relationship Management (CRM) complement each other. DM is a business process included in Sales and Operations Planning (S&OP), or Integrated Business Planning (IBP). It involves forecasting, planning and managing the aggregate demand for a company’s products and services. On the other hand, CRM focuses on building and maintaining profitable relationships with individual customers. An effective CRM process can assist an organization to increase market share, profit and customer satisfaction and help combat competitive pressure. This course explores DM and CRM as a key strategic processes within all organizations and a vital aspect of any successful supply chain, whether the relationship is business to consumer (B2C) or business to business (B2B). Students will gain experience in demand forecasting, use CRM technology and apply CRM fundamentals within the context of case studies related to multinational companies.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
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Program outcomes

  1. Collect, process and interpret data used to support and inform the implementation of global business projects.
  2. Conduct global business in compliance with relevant national and international law, legislation, policies, and regulations
  3. Use project management tools to assess the contribution of individuals and diverse teams in relation to their ability to collaborate and complete projects within time and scope
  4. Analyze the expected implications of potential business decisions on profitability, efficiency, and stakeholder satisfaction to recommend optimal solutions for improving a business.
  5. Establish and manage relationships with a diversity of stakeholders using leadership skills to support the achievement of global business goals
  6. Apply the principles of business ethics, corporate social responsibility, and sustainability to global business decisions and operations in support of improving the triple bottom line
  7. Critically assess a business situation to identify domestic and international opportunities
  8. Develop, implement and evaluate strategies for personal professional development to enhance work performance and skills
  9. Apply information technology to enhance work performance skills to support global business operations
  10. Communicate effectively in domestic and international settings to ensure business is conducted in culturally appropriate manner
  11. Monitor relevant trends, emerging technologies, and local and global economic, political, and environmental issues to enhance business performance and guide management decisions.