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View our Virtual tourCourses - May 2025
Level 1
Course details
The Art of Storytelling (Digital Age)
COMM8410
Conestoga 101
CON0101
Video Production
MDIA8100
Social Media Platforms
MDIA8110
Marketing in a Digital World
MKT8300
Branded Content Creation
MKT8310
Online Marketing
MKT8320
Digital Marketing Channels
MKT8330
Level 2
Course details
Social for Business
BUS8640
Channel Management: Facebook
MGMT8840
Building Personal Brands and Global Audiences
MGMT8850
Channel Management: YouTube
MGMT8860
Channel Management: LinkedIn/Blogging
MGMT8870
Channel Management: Instagram
MGMT8880
Emerging Platforms
MGMT8890
Campaign Creation and Community Management
MGMT8900
Social Media Strategist
MKT8340
Please note:
Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.
Program outcomes
- Create and implement a social media plan that aligns to a brand’s overall business objectives
- Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
- Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
- Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
- Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
- Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
- Develop online contests and content that abide by Canadian legal and ethical requirements