Social Media Marketing

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Courses - May 2025

Level 1

Course details

The Art of Storytelling (Digital Age)
COMM8410


Conestoga 101
CON0101


Video Production 
MDIA8100


Social Media Platforms 
MDIA8110


Marketing in a Digital World
MKT8300


Branded Content Creation  
MKT8310


Online Marketing 
MKT8320


Digital Marketing Channels  
MKT8330


Level 2

Course details

Social for Business
BUS8640


Channel Management: Facebook
MGMT8840


Building Personal Brands and Global Audiences
MGMT8850


Channel Management: YouTube
MGMT8860


Channel Management: LinkedIn/Blogging
MGMT8870


Channel Management: Instagram
MGMT8880


Emerging Platforms
MGMT8890


Campaign Creation and Community Management
MGMT8900


Social Media Strategist  
MKT8340


Please note:

Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.

Program outcomes

  1. Create and implement a social media plan that aligns to a brand’s overall business objectives
  2. Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
  3. Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
  4. Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
  5. Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
  6. Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
  7. Develop online contests and content that abide by Canadian legal and ethical requirements