Applying as a Canadian applicant
Domestic students should apply online or by phone at 1-888-892-2228.
Applying as an International applicant
Campus tours
Campus tours are one of the best ways to experience Conestoga. During this time, we are offering online guided tours to show you all Conestoga has to offer.
Book your tourVirtual tours
If you can't make an on-campus tour or attend one of our events, the virtual tour is a great way to visit us.
View our Virtual tourCourses - January 2024
Level 1
Course details
The Art of Storytelling (Digital Age)
COMM8410
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
Video Production
MDIA8100
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Social Media Platforms
MDIA8110
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Marketing in a Digital World
MKT8300
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Branded Content Creation
MKT8310
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Online Marketing
MKT8320
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Digital Marketing Channels
MKT8330
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Level 2
Course details
Social for Business
BUS8640
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Channel Management: Facebook
MGMT8840
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
Building Personal Brands and Global Audiences
MGMT8850
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Channel Management: YouTube
MGMT8860
Knowledge of how to strategically utilize various social media platforms to reach a brand’s stated goals and objectives is a key skill for Social Media Marketers. Understanding how to generate quality paid, owned and earned media on each platform as well as how to track the results of those efforts is the focus of this course. Students are responsible for an online brand and will use YouTube to move that brand’s target market through various conversion points.
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
Channel Management: LinkedIn/Blogging
MGMT8870
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Channel Management: Instagram
MGMT8880
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
Emerging Platforms
MGMT8890
Marketers are constantly seeking new and innovative ways to reach their target markets. In this course you will explore the newest of platforms and media available, strategize ways to use these emerging platforms and develop skills to run trials and tests on that platform. Through group projects you will discover ways to find new and exciting options for clients to utilize in their marketing and social media campaigns.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Campaign Creation and Community Management
MGMT8900
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
Social Media Strategist
MKT8340
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Program outcomes
- Create and implement a social media plan that aligns to a brand’s overall business objectives
- Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
- Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
- Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
- Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
- Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
- Develop online contests and content that abide by Canadian legal and ethical requirements