Media Foundations

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Domestic students should apply online or by phone at 1-888-892-2228.

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Applying as an International applicant

International students should apply online.

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Courses - September 2025

Level 1

Course details

College Reading & Writing Skills
COMM1085

Description: This course introduces students to the reading, writing, and critical thinking skills needed for academic and workplace success. Students will analyse a variety of texts and apply the steps of planning, writing, and revising to produce writing that meets the expectations of selected audiences and purposes. The course prepares students for college-level writing tasks, research, and documentation by asking them to produce clear, informed, and purposeful documents relevant to both academic and professional contexts.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Foundations in Presentation Skills - Media
COMM1837

Description:

This course will provide students with an opportunity to develop and hone their presentation skills on a variety of media platforms. Both individual and group work will be utilized in the development of visual and verbal presentations. Students will develop ideas to present content using diverse communication and performance skills for a wide variety of formats as well as develop skills in conveying and pitching their creative ideas to others.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

Hours: 1
Credits: 0
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Media Tools and Technology I
MDIA1010

Description: Media Tools and Technology I orients students with video cameras and various grip equipment. Students will learn lighting techniques at an introductory level and how to capture audio and video elements to tell a visual story. Students will also learn effective media file management.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Introduction to Media
MDIA1100

Description: Through a series of guest speakers, this course introduces students to educational pathways, career options, and professional expectations within the media industry. They will develop a short-term career plan to assist with future educational and career pathways. Students will also learn about how continuously evolving advancements and trends are impacting the industry.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Introduction to Audio and Video Editing
MDIA1110

Description: This course introduces students to audio and video editing technology for the creation of audio and video stories. They will learn industry-standard workflows to produce creative content utilizing raw audio and video gathered in previous courses. Students will also learn how to apply text and graphic elements to a video story.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Social Media and Digital Marketing
MKT1495

Description: This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers and influence their attitudes and behaviour. Additionally, students will also be exposed to emerging and trending tools reflective of the evolving nature of online marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for online content.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Level 2

Course details

Writing for Media Basics
COMM1645

Description: Writing for Media Basics focuses on the impact of effective writing on career development in the media and communication fields. Specific areas that will be explored include advertising, audio and video broadcasting, and journalism. Students will learn to apply different strategies and distinctive writing styles in order to create, develop and write copy for differing audiences. Students will also come to understand the importance of personal integrity and professional ethics in the context of content generation.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Digital Imaging and Visual Literacy
MDIA1020

Description: In this introduction to digital imaging, students will learn fundamental camera operation with a digital single-lens reflex (DSLR) camera. Focus, composition and exposure will form the groundwork that will combine with other technical aspects to provide students with a strong foundation of practical imaging skills. The interrelations of technique and aesthetics will be emphasized. Students will achieve an introductory skill level for the application of photographic images related to other concurrent courses. This course will provide photo opportunities to contribute to the development of their portfolio.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Media Tools and Technology II
MDIA1040

Description: This course is a continuation of Media Tools & Technology I. Students will advance their working knowledge of audio and video software through projects focused on creative storytelling for a variety of audiences. Students will plan and execute a video shoot including interviews, b-roll, sound bites, and on-camera elements. They will also learn how to create and use motion graphics to convey information in a multimedia project.

Hours: 56
Credits: 4
Pre-Requisites: MDIA1010
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

The Art of Storytelling
MDIA1095

Description: This course forms the basis for further studies in media programs, providing students with the opportunity to craft and deliver their own stories. The art of storytelling is a fundamental component of media and communications; media students will draw on these experiences throughout their future academic and professional careers. Students will learn and follow a formalized process for storytelling projects and practice a variety of story structures and formats. They will produce a final project utilizing the media of their choice.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Introduction to Web Platforms
MDIA1120

Description: In this course, students will create and design their own website using a web builder. This website will serve as a showcase for their personal projects and digital content developed in concurrent courses. Accessibility, web standards and user interface principles will also be covered.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Creative Thinking and Content Generation
MDIA1130

Description: This course will explore the theories associated with fostering creativity, the development of ideas, and taking them through from concept to completion. Students will gain experience using idea development tools such as brainstorming, idea mapping and lateral thinking to assist them in producing an extensive body of work. They will learn ideation processes and appropriate use of media to leverage in concurrent courses and future creative practice.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:
Estimated required text and/or learning resource costs: No cost.

Please note:

Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.

Program outcomes

Employ camera and grip equipment to produce media content at an introductory level
Apply software application tools to edit media content at an introductory level
Write content using appropriate formats and styles for a variety of platforms and audiences
Present media content using diverse communication and performance skills for a wide variety of formats
Demonstrate a variety of strategies and techniques to enhance storytelling
Apply knowledge of communications and media environments and practices to develop an education and career plan
Work as an effective member of a multidisciplinary team to achieve a common goal