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View our Virtual tourCourses - September 2023
Level 1
Course details
Event Planning
BUS8031
This course will provide students with a top-down perspective of the event industry, including terminology, best practices and career opportunities. Classes will examine specific economic and infrastructure characteristics that influence each market sector, as well as more universally applicable areas such as risk management tactics, ethical standards and business protocol. Through the use of a variety of teaching methods, including case studies and guest speakers, students will be able to demonstrate the key differences, similarities and career opportunities within each sector, as well as understand the variety of influencing factors within the industry as a whole.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Human Resources and Volunteer Management
BUS8051
Staffing is integral to any events success. Throughout this course students will examine best practices for hiring, organizing, coordinating and managing people for varied events. Much can be achieved with the right team whether they are talented amateurs, enthusiastic volunteers or professional paid staff. Students will practice planning and implementing training programs for both professional and volunteer staff for a variety of events.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Sponsorship and Fundraising
BUS8061
Communication professionals work independently or with employers across the non-profit, public, and private sectors. This course explores the ethics and legalities of working in these organizations, the potential effects on them, and the tools and insights that aid in career selection. Studying leadership styles and decision-making models, students identify personal preferences and their compatibility with different work environments; with these insights, students participate in debate, discussion, presentations, and reflections to develop an initial plan targeting career options closely aligned with their long-term priorities and interests.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
Food and Beverage Planning
HOSP8001
When it comes to the planning of food and beverage functions for events there are several key ingredients to include. While all aspects of a catered function are important, it is ultimately the quality of food, beverage and service that makes one of the deepest and most lasting impressions on attendees. Students will gain an appreciation of the expertise required to combine staffing, logistics, and venue atmosphere in order to create a recipe for success when it comes to special events.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Event Marketing
MKT8280
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Safety in the Workplace
OHS1320
- Hours: 14
- Credits: 1
- Pre-Requisites:
- CoRequisites:
Site Logistics I
OPER8101
This course is an introduction to the variety of logistical elements that are required to run a successful program or event. Topics will cover such areas as techniques to research, survey and recommend a location. In depth focus on the steps required to succeed on the designated delivery date through the creation, communication and execution of the onsite logistical plan will also be included. The design of this course will introduce you to the tangible steps required to run and execute one day programs or one time special events. Concepts learned in this course will form a foundation of knowledge that will be applied to more complex program and event logistics via the Site Logistics II course.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Level 2
Course details
Applied Business Event Project (Capstone)
BUS8071
- Hours: 42
- Credits: 3
- Pre-Requisites: OPER8100 OR OPER8101
- CoRequisites:
Event Business Planning
BUS8121
Event Management has become big business. Organizations rely on event managers to provide professional leadership, strategic vision and business management skills to them. This course will enable students to develop necessary marketing, financial, administrative and entrepreneurial skills that will positively impact their entry into this dynamic and growing industry.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Exhibition and Sporting Events
BUS8251
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Field Placement (Event Management)
FPLT8090
- Hours: 120
- Credits: 4
- Pre-Requisites: OHS1320 AND OHS8320
- CoRequisites:
Event Technology
HOSP8101
Effective production and staging for any event requires the Event Manager to identify the necessary key elements as they relate to the overall program objectives and design. An overview of production terminology, the benefits and risks of working with a variety of entertainment, as well as the legal obligations as it relates to government regulation will enable the student to hire the technical staff best suited for the program outcomes. Special focus will be on large scale, entertainment rich events.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
View Program Option Electives
Hospitality and Tourism Study Abroad I
HOSP1520
This course is optional for all Hospitality and Tourism students. Students who choose this course will be responsible for all travel expenses incurred for the trip. Students must have valid passport and hold all necessary travel documents required to enter the country/countries you will visit during the trip.This practical and theoretical course provides the student with the opportunity to experience first hand the daily operation within various sectors of the Hospitality & Tourism Industry. The fundamental concept of delivering and monitoring excellent service, service recovery and employee service training techniques will be reviewed. Students will also gain valuable insight into the sourcing, securing, planning and managing programs such as (but not limited to) special events, multi-day educational conferences, ancillary programs and incentives.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Site Logistics II
OPER8111
This course will build on the knowledge, theory and terminology acquired via successful completion of Site Logistics I. Students will study programs that are more logistically complex from a number of perspectives in order to increase their understanding of the overall advanced skill-set that is required in the event industry. Focus will be on sourcing, securing, planning and management of larger programs such as (but not limited to) special events, multi-day educational conferences, ancillary programs and incentives. Students will gain valuable insight into the processes that are required to hire and work with a variety of third parties both at home and abroad. As well, through hands-on experiential learning opportunities, the student will broaden their understanding of food and beverage selection and working with a professional culinary team. There will be special focus on the management of programs that require the integration of a variety of groups into one cohesive unit in order to ensure the project is a success.
- Hours: 42
- Credits: 3
- Pre-Requisites: OPER8100 OR OPER8101
- CoRequisites:
Program outcomes
- Create, plan, and design an event to meet organizational and/or client needs.
- Coordinate event site, logistics, and staging, to achieve the event objectives.
- Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
- Coordinate staff, contractors and volunteers to deliver the desired results of an event.
- Manage the financial aspects of an event to meet event objectives.
- Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
- Develop strategies to mitigate risk and liability to ensure the safety and security of participants during the event.
- Conduct oneself in an ethical and professional manner with clients, contractors and participants of events to create and maintain positive experiences and relationships.
- Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
- Develop and implement funding mechanisms to support event objectives such as sponsorships programs, fundraising initiatives and/or grants.
- Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
- Engage in ongoing learning for professional and career growth.