eCommerce Management

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Courses - September 2024

Level 1

Course details

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Introduction to eCommerce
ECOM8000

Description:

Welcome to the world of eCommerce! This course introduces the current and future trends and impacts of eCommerce practice viewed through the lens of varying eCommerce models and organizational sizes. Students will explore various job types as well as the purpose and responsibilities of different teams within an eCommerce organization. In addition, they will conduct case study analyses of eCommerce businesses to identify target markets, personas, and business objectives with the goal of assessing an organization's business strategy. This course will introduce students to the eCommerce Management program's capstone project, and students will apply the principles of SMART goal setting to set academic goals for the development of their own eCommerce business project.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

eCommerce Data, Business Analytics, and Decision-Making
ECOM8010

Description:

Analytics refers to the ways in which organizations use data to gain insights that lead to fact-based management that drive decisions and actions. ECommerce businesses are faced with data that has high volume, variety, and velocity and the interpretation of this data is an essential skill. The three major areas of business analytics explored in this course are reporting, visualization and prediction, all of which are key to sound business decisions under uncertainty. Students will then utilize current analytics technologies to create reports, scorecards, and dashboards through guided exercises and case studies involving eCommerce companies. In addition to analytics, students will learn to structure data in a way that supports successful consumer search and navigation functions. Students will develop actionable insights and recommendations based on the analysis of the summarized data.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

eCommerce Supply Chain Management
ECOM8020

Description:

The goal of this course is to familiarize students with the discipline of supply chain management (SCM), which enables eCommerce businesses to better coordinate inbound and outbound information and material flow. In addition, supply chain management impacts customer service activities relevant to logistics, operations and marketing processes. Students will discuss and evaluate the relationship between profitability, supplier management, customer service, quality, and productivity. In addition, students will compare the types of transportation modes and intermediaries used in the different eCommerce models. In order to assess all aspects of the supply chain related to eCommerce, students will also evaluate product sourcing, return strategies, and the impact of technology on supply chain performance.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

eCommerce Platforms and Tools
ECOM8030

Description:

Throughout this course, students will identify, analyze and assess various platforms and site tools used in eCommerce practice. Students will be introduced to user experience design (UX) and user interface design (UI) and will use these concepts to analyze the platform design decisions of existing eCommerce businesses. The Request for Proposal (RFP) document will be highlighted throughout this course as it is essential to design and strategy decisions related to platform and tool selection. Students will identify the purpose, function and requirements to successfully create an RFP. In addition, students will assess the impact and importance of effective search engine optimization (SEO) and various content management systems (CMS) on the success of eCommerce businesses. Students will learn to use structured data in a way that supports successful consumer search and navigation functions. Using the knowledge developed throughout this course, students will evaluate platforms and tools that can be integrated into their own eCommerce business project.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Sustainable Management for eCommerce  
ECOM8040

Description:

Sustainable business practice is essential to any organization's operations and planning. This course will introduce students to sustainability theories, concepts and practices, which students will then apply to decisions around eCommerce practice, including sourcing, shipping, packaging and returns. Students will also explore a business's digital footprint and the importance of digital asset management. This course will take a solutions-focused approach to sustainability as students will assess potential opportunities, tools and technologies that support sustainability as well as develop KPIs, objectives and a sustainability action plan for an eCommerce case study.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Project Management for eCommerce 
ECOM8050

Description:

Project management is vital to the realization of an organization's business objectives. In this course, students will be introduced to the practice of project management and will assess the importance of project planning for eCommerce. Students will evaluate productivity and project management tools to determine their uses for eCommerce projects. One essential purpose for project management in the discipline of eCommerce is to plan for the implementation of new platforms and new features. Students will develop and practice teamwork and time management skills to outline a project management plan and timeline for the implementation of a new feature for an existing eCommerce platform.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

eCommerce Organizational Behaviour and Practice
ECOM8060

Description:

Throughout this course, students will deepen their understanding of how businesses incorporate eCommerce operations into their organizational practice. Often, eCommerce practice requires change management, and those involved in the process must employ effective stakeholder communication that is appropriate to context, audience and an organization's strategic goals. This exploration of organizational practice will also include an analysis of how an eCommerce business allocates costs and profits. Students will also explore the behaviour of an eCommerce organization by identifying the components of an organizational framework and the importance of structure and culture in achieving business objectives. Students will develop elements of their final eCommerce business project related to organizational behaviour and practice, including an environmental scan of competitors, SMART goals for organizational strategy and practice, a business proposal, and a formal pitch of their idea. The business proposal and pitch will identify the need for the business, an appropriate budget, and a plan for implementation.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Career Management
CDEV8132

Description: This course focuses on career management skills needed to navigate the evolving workplace. Students will evaluate their skills, attitudes, and expectations within their chosen careers and explore emerging trends in the workplace. Students will refine their networking strategies and create marketing documents to position them for success. Mock interviews will provide the opportunity for practice, feedback, and reflection as students prepare for future interviews. Students will explore communication strategies that support workplace success and advancement. By the end of this course, students will have created a personalized career management plan.
  • Hours: 28
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

eCommerce Branding and Customer Relationships 
ECOM8070

Description:

Developing your brand and effectively managing your customer relationships are essential elements of running a successful eCommerce venture. Students will apply the knowledge and skills learned through the eCommerce Management program to their own eCommerce business project, specifically focussing on the design of a consistent brand and the development of policies and features that are relevant to their customer base. Students will learn how to use customer data to target their identified customer base with offers, promotions, personalized recommendations, and applicable customer-facing tools, such as augmented reality and personalized websites. In addition, students will develop and execute a consistent branding plan across all planned elements of their customer-facing tools and properties. Building on these concepts, students will plan the design of a website for their eCommerce business project that is consistently branded and optimized for their customers.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: ECOM8080

Building an eCommerce Business
ECOM8080

Description:

In this capstone course, students of eCommerce Management will create their own eCommerce business. The intent of this course is to provide students with the opportunity to act as eCommerce entrepreneurs and develop a thorough understanding of all considerations that go into the creation of an eCommerce operation. Throughout the program, students have designed many elements of their eCommerce business idea. Using these elements as a basis, students will access the knowledge and skills learned throughout all their courses, as well as the feedback they have received on their submissions, to expand on and refine their proposed business. By the end of this course, students will submit a final strategic business plan with measurable objectives, a budget, a marketing and branding plan, a dashboard with mock analytics, an environmental scan of competitors, a sustainability plan, and a business website.

  • Hours: 112
  • Credits: 8
  • Pre-Requisites: ECOM8000 AND ECOM8010 AND ECOM8030 AND ECOM8050 AND ECOM8060
  • CoRequisites: ECOM8070

Accounting and Financial Management
MGMT8500

Description: This course is designed to provide business managers with knowledge of Financial and Managerial Accounting required to support decision making. This course introduces business managers to quantitative and qualitative techniques and to communication strategies that enable reporting findings in an engaging and professional manner. Additionally, they are introduced to the essential functions including cost behaviour, budgeting, the interpretation of financial information and the effective communication of operational and financial strategies.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Marketing for eCommerce 
MKT8600

Description:

In this introductory eCommerce marketing course, students will explore core elements of traditional and digital marketing while applying these principles to eCommerce practice. Students will be introduced to omnichannel marketing, market segmentation techniques, the core elements of a marketing plan and a content calendar, working with vendors, and organic (SEO) and paid (SEM) marketing opportunities. Students will analyze the application of social media tools for both marketing and shopping, and they will assess how technology trends (AR, VR, and AI) are impacting marketing, sales and the perception of eCommerce organizations. Students will practice their presentation and consulting skills by delivering a marketing plan that employs course concepts.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Program outcomes

  1. Develop solutions to typical organizational problems to address internal eCommerce operations.
  2. Evaluate eCommerce platforms and digital tools to determine their suitability for organizational needs.
  3. Collaborate on diverse teams to plan, manage, and implement eCommerce strategies and solutions.
  4. Evaluate eCommerce business practices to recommend options that contribute to achievement of the global Sustainable Development Goals.
  5. Facilitate evidence-based decision making through the use of current and relevant finance, market, and operational data to ensure suitability.
  6. Create a business plan (including business model, target market, financial plan) for an eCommerce startup.
  7. Develop social media and marketing plans for a variety of eCommerce businesses to maximize customer conversion and retention.
  8. Communicate eCommerce regulations and organizational practices to diverse stakeholder

    audiences for successful management of eCommerce ventures.

  9. Build an eCommerce website that positions a new business in its market, attracts customers, and provides relevant consumer information.