Business - Marketing

This dynamic career course offers a comprehensive exploration of essential skills and strategies required for career success. Students will learn to navigate the labour market effectively, conducting research to identify employment opportunities and potential employers that align with their career goals. They will also attain skills in writing professional self marketing documents, tailored to specific job opportunities. With a focus on interview preparation, students will participate in a range of simulated scenarios, learning to respond confidently and competently to various interview questions, enhancing their employability and interview performance. By the end of the course, students will emerge equipped with the skills and strategies needed to thrive in today's competitive job market.

• Hours: 28
• Credits: 2
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $10.55

In this second-level communications course, students learn professional writing and communication skills required for effective communication in business. Students apply their learning to various scenarios to produce business documents for differing purposes and audiences using a range of current business formats. Students will also learn to write proposals and reports using credible, relevant research materials and graphic visuals that are integrated using documentation skills to further prepare them for higher learning and career success.

• Hours: 42
• Credits: 3
• Pre-Requisites: COMM1085
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including Photoshop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. Costs and timelines for various levels and sizes of projects will be explored. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Internet Marketing Technology and Integrated Marketing Communications.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT1040
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.

• Hours: 56
• Credits: 4
• Pre-Requisites: MKT1040 OR MKT1480
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

• Hours: 42
• Credits: 3
• Pre-Requisites: COMP1056 OR MKT1040 OR MKT1480 AND MATH1010
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

You've seen them on TV, you've seen them at the movies, and you've scrolled past them in your social media. Advertisements help successful companies communicate with consumers. This course will show you how to develop an advertising strategy, create persuasive messages and select mediums that reach target consumers. By the end of this course you will be able to write campaign slogans, headlines and build advertisements for a variety of mediums. Are you ready to get CREATIVE?

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT1040 OR MKT1480
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.