Business - Marketing

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Courses - September 2023

Level 1

Course details

Introduction to Business
BUS1012

Description: This course will introduce the students to the fundamentals of the Canadian business system. Students will study business structures as well as topics in economics, accounting, marketing, and operations management. Students will develop an understanding of the basic practices of business and become familiar with the common business terminology used in the Canadian workplace.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

College Reading & Writing Skills
COMM1085

Description: This course introduces students to the reading, writing, and critical thinking skills needed for academic and workplace success. Students will analyse a variety of texts and apply the steps of planning, writing, and revising to produce writing that meets the expectations of selected audiences and purposes. The course prepares students for college-level writing tasks, research, and documentation by asking them to produce clear, informed, and purposeful documents relevant to both academic and professional contexts.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Spreadsheets for Marketers
COMP1141

Description:

During this course, the student will gain hands-on experience using Microsoft Excel and will learn how to create and effectively use spreadsheet documents for their marketing careers. Students will learn and apply advanced features of spreadsheet applications to develop comprehensive solutions to business marketing problems; and utilize the advanced database functions and business intelligence tools of a spreadsheet to make comprehensive and informed business marketing decisions. A variety of software features will be explored including spreadsheet designs; basic to advanced formulas and functions; charting and database features; PivotTables and Pivot Charts; dashboarding and monitoring tools, and a variety of formatting tools.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Business Mathematics I
MATH1010

Description: The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional modules. The course stresses business applications using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII “Plus” calculator is required for the course.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Marketing I
MKT1040

Description: Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Graphic Design for Marketers
MKT1150

Description: You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including PhotoShop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. You will also gain hands on experience with creating videos. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Website Design for Marketers and Integrated Marketing Communications.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Digital Assets and Video Marketing
MKT1590

Description:

Continuing your journey into the world of marketing through visual communication and design, you will learn a how to develop and manage digital assets including branding, marketing collateral, and advertising production. Discover User Experience (UX) design principles, DAM best practices, and video production for marketing and social media. By the end of this course, your knowledge of digital asset management and video marketing will make you a valuable asset to clients, marketing team, or your own business.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT1150
  • CoRequisites:

Managing Marketing Communications
MKT2050

Description:

Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMM1085
  • CoRequisites:

Sales
MKT2080

Description: This course focuses on the buying/selling of a product, service or idea. Students will develop professional selling skills based on practical techniques and scenarios to implement Relationship Selling. The focus is on Business to Business (B2B) selling with the student acquiring the ability to utilize the structured selling process. This course is also designed to develop and refine the student's presentation and networking skills.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Marketing Plans and Presentations
MKT2145

Description:

Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: MKT1040 OR MKT1480
  • CoRequisites:

Quantitative Marketing
MKT2330

Description: Quantitative skills are becoming increasingly important for all marketers. This hands-on course will look at some of the basic formulas and arithmetic in which marketers use to measure, evaluate and plan different marketing activities.  Students will learn to calculate and interpret numbers, think critically, and choose the best way to both create and measure marketing success.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MATH1010 AND MKT1040 OR MKT1480
  • CoRequisites:

Advertising
MKT2460

Description:

You’ve seen them on TV, you’ve seen them at the movies, and you’ve scrolled past them in your socila media. Advertisements help successful companies communicate with consumers. This course will show you how to develop an advertising strategy, create persuasuve messages and select mediums that reach target consumers. By the end of this course you will be able to write campaign slogans, headlines and build advertisements for a variety of mediums. Are you ready to get CREATIVE?

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT1040 OR MKT1480 AND MKT1150
  • CoRequisites:
Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Level 3

Course details

Introduction to Accounting
ACCT1025

Description:

This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.

This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Public Relations for Marketers
MKT1510

Description: This introductory course provides a theoretical and experiential overview of public relations for students pursing studies in business and marketing. The course explores the important role of public relations within organizations and how public relations relates to other functions such as marketing, advertising, investor relations, etc. Students learn to develop a public relations plan based on the RACE framework that leverages key concepts such as research, analysis, communications (tactics and timelines) and evaluation. Through lectures and learning activities, students will be exposed to different types of public relations including media relations, social media, crisis communications, reputation management, community relations and event management
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMP1618 OR MKT1040 OR MKT1480
  • CoRequisites:

Marketing Research
MKT2030

Description: How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz’, gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMP1084 OR COMP1141 AND MKT2140 OR MKT2145 AND MKT2330
  • CoRequisites:

Website Design for Marketers
MKT2340

Description: Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO). Internet Marketing Technology focuses on developing familiarity with these new technologies. You will design a website using industry standard software and SEO best practices. You will append Google Analytics to your site, and link your site to blogging, Facebook, Flickr and Twitter accounts.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMP1618 OR MKT1150 OR MKT2065 OR MKT2460
  • CoRequisites:

Digital Marketing
MKT2410

Description:

This Digital Marketing course will give students an introduction to current social media and digital marketing practices. Students will learn how to develop a digital marketing strategy that is supported by consumer insights, and incorporates social media marketing, search strategies, mobile marketing, content marketing and other forms of digital advertising. Students will also explore measurement and analytics in digital marketing to drive performance

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT2065 OR MKT2460
  • CoRequisites:

Professional Selling
MKT3095

Description:

Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: MKT2080
  • CoRequisites:
Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Level 4

Course details

Business Law
BUS2010

Description:

Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Career Success
CDEV1830

Description:

This dynamic career course offers a comprehensive exploration of essential skills and strategies required for career success. Students will learn to navigate the labour market effectively, conducting research to identify employment opportunities and potential employers that align with their career goals. They will also attain skills in writing professional self marketing documents, tailored to specific job opportunities. With a focus on interview preparation, students will participate in a range of simulated scenarios, learning to respond confidently and competently to various interview questions, enhancing their employability and interview performance. By the end of the course, students will emerge equipped with the skills and strategies needed to thrive in today's competitive job market.

  • Hours: 28
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

Retail Marketing
MKT2020

Description: Retailing is such a part of our everyday lives that it's often taken for granted. As customers, we often are not aware of the sophisticated business decisions retailers make and the technologies they use. This course explores the ins and outs of retailing and the complex decisions in selecting target markets and retail locations, determining what merchandise and services to offer, distributing merchandise to stores, training and motivating sales associates, and deciding how to price, promote, and present merchandise.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
  • CoRequisites:

Direct and Database Marketing
MKT2090

Description: Every time you get a tweet from your favorite store, every time you get a newsletter about a new product, every time you scan a QR code in a magazine or on a poster, every time you contact a company for support material or assistance, you are experiencing Direct Marketing. In this course you will explore how companies establish a direct or one-to-one relationship with their customers. You will examine how companies use databases to collect and mine data to target their best customers and enhance their bottom lines. You'll be amazed by how much information companies can gather about their customers.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMP1084 OR COMP1141 AND MKT2065 OR MKT2460
  • CoRequisites:

Channel Marketing
MKT2400

Description:

Unprecedented disruption in-channels-to market are challenging businesses of all types and sizes. Changing consumer demographics and demand are shifting from Product consumption to Services (Rent vs Own) giving rise to online and offline channel integration where new distribution channels are dictating terms to producers. Managing the complex and dynamic Place “P” in the marketing mix, this course will provide students with greater insight into building and managing a 22nd Century distribution strategy and the application of a rational economic framework for strategizing new and existing profitable channels to market. The overall question explores answers to, not just where to find your customer, but the channels you must distribute in to cover and satisfy their ever changing demands.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT1040
  • CoRequisites:

International Marketing
MKT3020

Description: This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
  • CoRequisites:
Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Program outcomes

  1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
  2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
  3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
  5. Contribute to the development of strategies related to pricing for a product, good and/or service.
  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
  7. Participate in conducting market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.