Business Management - Entrepreneurship and Innovation

Description:

Financial planning and management are challenges faced by many entrepreneurs. In this course, you will prepare and analyze balance sheets, income statements and cash flow statements for a new business venture. Additionally, you will determine start-up costs, sources of financing, taxation, insurance needs and how to assess timelines for profitability.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $119.00

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

• Hours: 1
• Credits: 0
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Description:

This course focuses on strategies for fostering creativity and innovation and processes for developing entrepreneurial ventures. Ideas for new businesses come from a wide range of sources. Students will learn how to create innovative environments, uncover opportunities, and nurture creative commercial solutions. Using best practice tools like Lean Entrepreneurship, you will learn the key components in mapping out an idea for a new venture.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Description:

When you are creating your own organization, is it important to put the right processes in place to support your sales, order processing, accounting, customer feedback etc. Predictive analytics have enabled businesses to use data to analyze trends and forecast sales, and ultimately, business growth. In this course, you will learn to collect and analyze data, and create structures to support your short- and long-term business goals.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Description:

This course will introduce the selling process and its application to the sale of products in a competitive environment. You will develop professional selling skills using practical techniques including live role plays and scenarios.L9

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Description:

In this course, you will explore how growth marketing strategies aid sustainable business growth. You will gain a detailed understanding of your customer and develop user personas to address their needs. Through a data-driven approach, you’ll learn how to set goals and run growth experiments to optimize every stage of the growth marketing funnel. You will also explore a variety of organic and paid digital marketing tools to recommend strategies to scale your business.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Description:

This course introduces you to a variety of emerging digital tools used in marketing communications with an emphasis on how it impacts the entrepreneur. You will consider the benefits of online and offline strategies as a part of an overall marketing plan. You will also explore tools that assist in market analysis that helps you understand your target market’s expectations and needs.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $27.00