Business - International Business

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This course introduces students to the concepts of sustainability in a business context. It examines issues in sustainability, emphasizing accountability for and reporting the social and environmental effects of an organization's economic actions to stakeholders. As part of this course, students will be introduced to the Sustainable Development Goals (SDGs) and supporting frameworks that can help businesses identify opportunities for long-term value creation based on economic, social, and environmental factors. In addition, students will learn how to support an organization's needs by creating positive change through purpose-driven and sustainable business practices and key stakeholder management.

This course is designed for students enrolled in the Sustainable Business Practices specialization only.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

Retailing is one of the most challenging and multifaceted environments. Retailers need to adapt to the competitive and continually changing environment by formulating strategies, which result in profitable performance. This course gives an overview of key retail strategy components and retail profit drivers and how each of the functional areas inter-connects to deliver a successful retail business. Topics covered include psychology of shopping, selecting target markets, retail locations, store layout and design, merchandise planning and service mix, training and motivating sales associates and customer service strategies. Students will be introduced to Retail pricing, retail budgeting and forecasting. This course is designed for students enrolled in the Retail and Customer Service Management stream only

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

Services play a vital role in the global economy. All companies and organizations view services as critical to retaining customers and recognize it as a sustainable competitive advantage. Services present special challenges that must be identified and addressed. Issues encountered in service organizations- the inability to inventory, difficulty in synchronizing demand and supply, challenges in controlling the performance quality of human interactions, and customer participation as cocreators of the value-need to be articulated and tackled by managers. Topics covered include Topics covered include service quality model, gaps model of service quality, listening to customer requirements, managing service promises, aligning service strategy through design and standards, delivery and performance of service and financial and economic effect of service quality.

This course is designed for students enrolled in the Retail and Customer Service Management stream only

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT1540
• CoRequisites:
• Estimated resource cost: No resources required

This course builds on previously learned marketing knowledge and infuses the concepts of sustainability. Consumers are increasingly making conscious purchasing decisions with the environment in mind. In turn, businesses are adopting sustainable practices as well as creating, promoting, and selling more socially responsible products to meet demand. Students in this course will examine the major elements of Sustainable Marketing, explore concepts of keeping green clean and greenwashing. In addition, students will learn to adopt principles of sustainability into the marketing mix to create sustainable marketing plans to improve the triple bottom line.

This course is designed for students enrolled in the Sustainable Business Practices specialization only.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT1540
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT1540
• CoRequisites:
• Estimated resource cost: No resources required

Offering exceptional customer service can be a competitive advantage in the service-oriented business world. But what are some of the qualities and skills required to deliver top-notch customer service? This course provides insight into the concepts and skills related to customer service. It gives an overview of what customer service involves today and provides projections for the future, then explores specific skills and related topics. It focuses on key aspects of customer service such skills for success, conflict resolution strategies, building and maintaining relationships, and retaining customers. Topics covered include customer service metrics, communicating resolving complaints, building long lasting customer service programs, conflict styles and conflict resolutions strategies.

This course is designed for students enrolled in the Retail and Customer Service Management stream only

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This course will provide students with the opportunity to research and use best practices to improve business productivity and to transition to sustainable operations. Students will analyze implementation and operational decisions. They will also learn environmental management systems that help corporations achieve continuous improvement.

This course is designed for students enrolled in the Sustainable Business Practices specialization only.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required