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View our Virtual tourCourses - May 2026
Level 1
Course details
Principles of Business-to-Business Sales
BUSS8000
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Introduction to Business Development
BUSS8010
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
Finance for Sales
FIN8240
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Business-to-Business Marketing
MKT8160
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Customer Relationship Management
MKT8170
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Sales Technology
TECH8000
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Level 2
Course details
Social Selling
BUSS8030
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Strategic Account Management
BUSS8040
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Integrated Business Development and Sales
BUSS8050
- Hours: 98
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Negotiations
MKT8180
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Sales Trends and Analytics
MKT8190
- Hours: 42
- Credits: 3
- Pre-Requisites: TECH8000
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
View Program Option Electives
Professional Selling
BUSS8020
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Sales Lab for Business Development Sales
BUSS8150
Sales Lab is the only incubator in Canada for launching sales careers and it's located right here at Conestoga College. This application-based course is open exclusively to students in the Business Development & Sales program who have a keen desire to start a career in high-tech, B2B sales. Students will work 1:1 with a Sales Coach and in group sessions to develop the skills that industry is looking for right now. Intensive interview and resume bootcamps help students to develop a strong professional brand. The second half of the course is dedicated to networking and job search activities including mentorship sessions with seasoned sales executives and hiring managers.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Program outcomes
- Conduct research required for prospecting, needs analysis, and development of Features Advantages and Benefits (FABs) for optimal value creation in order to overcome objections and handle negotiations for closing the sale.
- Communicate effectively, orally and in writing, as required in a business and technical environment
- Prepare and deliver a sales presentation based on an analysis of customer strengths and needs
- Develop strategies to create, assess, and execute business development opportunities.
- Develop strategies to establish and maintain working relationships with clients, which strengthen their loyalty to his/her organization
- Evaluate results of business-to-business marketing activities using criteria related to forecast sales, costs, profits and other identified objectives.
- Conceptualize, develop and implement a sales plan to support business-to-business marketing activity.
- Use technology relevant to the sales function to manage accounts and customer relationships.
- Construct plans for strategic account management including how to approach key accounts, territory management and category management.
- Complete business sales projects in alignment with business ethics, corporate social responsibility and industry standards in order to develop professional attitudes and behaviours
- Contribute to the development and support of a business-to-business marketing plan to support sales activity.