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View our Virtual tourCourses - January 2026
Level 1
Course details
Principles of Business-to-Business Sales
BUSS8000
Introduction to Business Development
BUSS8010
Conestoga 101
CON0101
Finance for Sales
FIN8240
Business-to-Business Marketing
MKT8160
Customer Relationship Management
MKT8170
Sales Technology
TECH8000
Level 2
Course details
Social Selling
BUSS8030
Strategic Account Management
BUSS8040
Integrated Business Development and Sales
BUSS8050
Negotiations
MKT8180
Sales Trends and Analytics
MKT8190
Student must pass 1 Course(s), selected in the Student Portal from available course options
View Program Option Electives
Professional Selling
BUSS8020
Sales Lab for Business Development Sales
BUSS8150
Please note:
Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.
Program outcomes
- Conduct research required for prospecting, needs analysis, and development of Features Advantages and Benefits (FABs) for optimal value creation in order to overcome objections and handle negotiations for closing the sale.
- Communicate effectively, orally and in writing, as required in a business and technical environment
- Prepare and deliver a sales presentation based on an analysis of customer strengths and needs
- Develop strategies to create, assess, and execute business development opportunities.
- Develop strategies to establish and maintain working relationships with clients, which strengthen their loyalty to his/her organization
- Evaluate results of business-to-business marketing activities using criteria related to forecast sales, costs, profits and other identified objectives.
- Conceptualize, develop and implement a sales plan to support business-to-business marketing activity.
- Use technology relevant to the sales function to manage accounts and customer relationships.
- Construct plans for strategic account management including how to approach key accounts, territory management and category management.
- Complete business sales projects in alignment with business ethics, corporate social responsibility and industry standards in order to develop professional attitudes and behaviours
- Contribute to the development and support of a business-to-business marketing plan to support sales activity.