Business Administration - Marketing

• Hours: 42
• Credits: 3
• Pre-Requisites: MATH1970 OR MKT2330
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT2410
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Unprecedented disruption in-channels-to market are challenging businesses of all types and sizes. Changing consumer demographics and demand are shifting from Product consumption to Services (Rent vs Own) giving rise to online and offline channel integration where new distribution channels are dictating terms to producers. Managing the complex and dynamic Place “P” in the marketing mix, this course will provide students with greater insight into building and managing a 22nd Century distribution strategy and the application of a rational economic framework for strategizing new and existing profitable channels to market. The overall question explores answers to, not just where to find your customer, but the channels you must distribute in to cover and satisfy their ever changing demands.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT1040
• CoRequisites:
• Estimated required text and/or learning resource costs: $53.00

• Hours: 42
• Credits: 3
• Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
• CoRequisites:
• Estimated required text and/or learning resource costs: $68.00

Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales

• Hours: 56
• Credits: 4
• Pre-Requisites: MKT2080
• CoRequisites:
• Estimated required text and/or learning resource costs: $77.00

Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $87.00

This project-oriented course is an application of marketing and small business. Emphasis is placed on developing an integrated approach to starting a new business, and recognizing the importance of each element in the marketing mix. A comprehensive business plan will be developed and presented. You will integrate prior and concurrent learning in areas of marketing, marketing research, accounting, finance, and operations management

• Hours: 56
• Credits: 4
• Pre-Requisites: FIN2120 AND MKT3100
• CoRequisites:
• Estimated required text and/or learning resource costs: $30.50

The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR professionals in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail. A section of the course is devoted to developing effective job search skills and to presenting oneself effectively in interviews.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $51.00

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT3040
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT2090
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Expand on the research and consulting you started in Marketing Research Consultancy I and pull it all together for your client. Marketing Research Consultancy 2 is the second half of this project-oriented course, continued from Marketing Research Consultancy I. In this half of the project, you will continue to work with your team to complete the fieldwork, analyze and interpret the data, write a comprehensive research report and present the results to your client. Special features that you will enjoy will be an emphasis on project management and the continued utilization of statistical software to support analysis.

• Hours: 56
• Credits: 4
• Pre-Requisites: MKT3140
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.