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Courses - May 2026

Level 1

Course details

Audio Video Performance
BRT8000

Description:

Audio Video Performance focuses on communication skills that feature voice and presentation ability. Students will work on developing appropriate expression for various types of performance. Components may include script interpretation, personal story telling, commercial messages, reporting and ad-libbing. Both live and recorded performances/productions will be undertaken.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Social Media Fundamentals
DMED8200

Description:

Social Media Fundamentals examines various online outlets such as Facebook, Instagram, YouTube, and Twitter to identify the audience demographics, strengths and weaknesses of each. The content needs and the opportunities each platform presents for performers/hosts/experts/content creators will be investigated as well. Monetization of content will also be scrutinized, as well as the laws and ethics that relate to social media.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Creating Media Content
DMED8210

Description:

Creating Media Content looks at the technology used for capturing audio video content such as digital cameras (standalone, smartphones, tablets etc.), microphones, audio mixers, software and hardware as well as the processes involved in using that technology to produce material for different platforms. Students will learn to identify sources for third party content such as music and stock footage and the legalities involved in using and accessing it. Delivery formats used by various media outlets will be identified and explained as well as the technical standards required for different platforms. Repurposing content for a variety of end uses and platforms will be investigated.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Crafting an Online Presence I
DMED8225

Description:

In today’s world, it’s imperative that individuals have a presence in the digital realm. Students will use tools such as blogs, websites and social media accounts or channels to build a digital portfolio across a variety of outlets. These will provide a showcase for content generated in this course as well as other personal creative endeavours. Proper/acceptable uses of the various platforms will also be examined.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Research, Writing and Interviewing
JRN8080

Description:

Research, Writing and Interviewing will prepare the student for the ongoing need for story idea development as well as gathering and creating material that would be of use for various media platforms. Students will examine various techniques for identifying interesting story or topic possibilities and connecting with information sources and interview prospects. Interview techniques and the various ways of conducting them (in person, by phone, online, double-ended etc.) will be investigated. Writing styles for different audiences will be reviewed and practiced.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Live Performance
BRT8010

Description:

Live Performance deals with the demands of real-time presentation to an audience. Skills will be developed to host content that is consumed as it is being produced, with no chance for a second take. Situations such as news anchoring, sports casting, play by play, weathercasting, personality radio and talk and interview shows will be explored. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Produced Performance
BRT8020

Description: Produced Performance advances students’ knowledge of pre-recorded content that can be created and consumed on an intermittent or on-demand basis. This may include material destined for podcasts, music or entertainment reviews, infomercials, business marketing videos and more. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Performance Capstone
BRT8050

Description:

The capstone challenges students to research and prepare a high-quality project showcasing the integration of performance insights and technical skills they have acquired through their course of study in the program. The capstone project will be a series of presentations on a topic, selected by the student, which includes compelling, well-presented examples of competence in: research, media technology, performance and interviewing techniques, and story development, resulting in reliable, focused, entertaining and professional looking reports.

  • Hours: 84
  • Credits: 6
  • Pre-Requisites: DMED8210 AND DMED8220 OR DMED8225
  • CoRequisites:

Crafting an Online Presence II
DMED8240

Description:

In this course, students will elevate their digital presence and amplify their social media output. Building upon the foundational skills developed in the previous semester, the primary objective is to establish and maintain brand coherence across online platforms, ensuring consistent engagement with the target audience while continuously posting new content.Students will take content created in other courses and post it on their social media channels and websites. In order to ensure engagement, students will study and report on the analytics of various channels. Valuable insights will be transformed into actionable strategies for enhancing online presence.The website and social media platforms will serve as a dynamic portfolio to assist in job applications.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: DMED8225
  • CoRequisites:

Careers and Entrepreneurship
ENTR8035

Description:

Whether you dream of starting your own media business or wish to thrive as a media professional within existing organizations, this course provides students with a comprehensive understanding of the entrepreneurial process and essential career development strategies.Key topics include business planning, market research, mindset, etiquette and the legal considerations involved in starting and operating a media enterprise. This course will guide students through the process of creating an updated resume and developing a professional online presence. Students will learn strategies for showcasing their skills, experiences, and achievements in a compelling manner, increasing their chances of attracting potential employers or clients.This course offers valuable insights into interview best practices, from conducting thorough research on the company or client to effectively articulating your skills and experiences. Students will engage in mock interview exercises and receive constructive feedback to hone their interview skills and boost confidence.Recognizing that success in the business world extends beyond technical competencies, this course also explores the expectations of the media industry in terms of attitude, wardrobe, and communication.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Photography
PHOT8055

Description:

Creative Imagery teaches the essential skills to properly take photographs using a DSLR with the goal of enhancing a brand or message strategy. Students will learn proper lighting and composition techniques to capture landscape, product and lifestyle images. Through a variety of pre and post production techniques, the elements of storytelling through still images will be identified and explained. Students will also apply basic image editing techniques including colour correction, sizing, and formatting techniques.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Program outcomes

  1. Perform effectively in a variety of performance situations such as commercials, podcasts, and interviewing.
  2. Develop and conduct compelling interviews for distribution on a variety of media platforms.
  3. Provide content in the correct format for various media including, but not limited to, digital media (internet and file based), radio and television, as well as other audio/video and streaming services.
  4. Apply a variety of video production techniques according to the hardware and software available and the desired format.
  5. Apply advanced personal performance skills such as voice control, on-camera delivery and on-camera presence that meet the requirements of a successful media performer.
  6. Critically evaluate the quality of product being presented for broadcast to make recommendations for improvement
  7. Complete all work in accordance with industry ethics, laws and copyright restrictions.
  8. Develop story ideas from inception to fully produced content considering similarities and differences in content requirements for various media.
  9. Create a work portfolio that reflects one's interests, objectives and abilities including the development and population of content for a blogging site, YouTube channel or similar digital media outlet.