Bachelor of Design (Honours)

• Hours: 42
• Credits: 3
• Pre-Requisites: GRDN71020
• CoRequisites:
• Estimated resource cost: No resources required

In this course, students will utilize a variety of digital technologies to create illustrations for specific applications. Through the completion of a range of exercises, students will develop the skills necessary to electronically create images. Illustrations completed in Drawing I and II may be converted, enhanced, and re-drawn electronically. Students will manipulate shapes and combine text and graphics to create digital illustrations.

• Hours: 42
• Credits: 3
• Pre-Requisites: DRWG71200
• CoRequisites:
• Estimated resource cost: No resources required

In this course, students will develop skills that help them to better understand problems by putting their designs into proper context, identifying who the users are, in what context they will be using the solution, and what users need from the solution. Students will learn the different types and categorizations of user testing methods, when to use them and how to apply them most effectively during different phases of a product life cycle to collect, analyze and establish insights that will drive their designs. Students will also learn how to develop effective user stories that help to summarize their research and uncover ways to enhance the user’s experience.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: DMED72200 OR DSGN71200
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: GRDN71020
• CoRequisites:
• Estimated resource cost: No resources required

This third studio course will provide the opportunity to integrate information from the semester's current delivery of courses with the past two studio courses. The integration of digital design and motion graphics, with extended research methodology practice, and industry standard process will continue in the development of studio projects. Students will be required to integrate complex thinking, while they assess and justify research used to support design decisions. Students will integrate digital mock-ups, 3D rendering skills and motion into their design work. Students will be required to make visual and oral presentations and to participate in group critiques.

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN71205
• CoRequisites:
• Estimated resource cost: No resources required

This third studio course will allow interaction design majors to turn their focus to designing interactive digital product experiences. With skills they've developed during their previous and concurrent courses, students will research a topic of their choice and develop successive levels of interactive prototypes. This course will include a special look at the history of UX design and the field of interaction design, as well as the critical importance of crafting effective UX stories and facilitating design critiques. This course is meant to be more immersive and hands-on, providing students the opportunity to practice effective communication through oral presentations, to explore and practice their design skills utilizing design thinking to rapidly ideate and test their ideas, to rationalize their user research through user stories, and to establish continuous feedback from peers and faculty.

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN71205
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN71200 OR GRDN71205
• CoRequisites:
• Estimated resource cost: No resources required

In this course, students will be introduced to the history of moving film and the fundamental theories behind movement, framing and composition for motion graphics. Elements and principles of design studied previously will be integrated into the application of motion graphics. Students will explore different types of motion graphics in advertising and marketing and will be exposed to various introductory techniques for application.

• Hours: 42
• Credits: 3
• Pre-Requisites: PHOT71200
• CoRequisites:
• Estimated resource cost: No resources required

This course builds on the skills and knowledge acquired in Photography I and II and expands on photo studio equipment and methods associated with digital image capture and manipulation. Emphasis will be on specific exercises to enhance the student’s ability to use appropriate software and associated peripherals to prescribed standards.

• Hours: 42
• Credits: 3
• Pre-Requisites: PHOT71200
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites: DMED72200 OR DSGN71200
• CoRequisites:
• Estimated resource cost: No resources required

Digital products require a solid foundation from which to build great user experiences. In this course, students will dive deep into how Information Architecture fits into the field of UX design and how it is used to organize and model information as a foundation to creating effective user experiences. Students will develop an understanding of Information Architecture through various mapping, modeling, and cognitive evaluation exercises. This could include the use of specific user research methods, storyboards, user flows, and mind maps.

• Hours: 14
• Credits: 1
• Pre-Requisites: DSGN72060
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN72200
• CoRequisites:
• Estimated resource cost: No resources required

This fifth studio course builds on the skills and knowledge acquired in previous studios, as well as concurrent courses requiring applications associated with technology, software and research. Throughout this course students will be required to develop and refine their portfolio in preparation for co-op. Students will refine their personal branding and develop an interactive design solution for presenting their portfolio. Students will plan and create a comprehensive social media marketing campaign for a not-for-profit organization, which will include complex research and a strategic plan. Throughout the term, students will be required to make visual and oral presentations, as well as participate in class critiques.

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN72140
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 112
• Credits: 8
• Pre-Requisites: DMED73200 AND GRDN72160
• CoRequisites:
• Estimated resource cost: No resources required

The majority of today's digital products are delivered using modern web technologies. In this course, students will be introduced to designing and prototyping digital products and user interaction using modern web technologies, including responsive design techniques for cross-device platforms (including mobile, desktop, and tablet devices). Through the use of hands-on exercises and projects students will learn client-side technologies, including the use of HTML, CSS and JavaScript to create highly interactive prototypes. In addition, students will learn about server-side infrastructure, its role in storing and delivering data to client-side applications around the world and any performance implications this may have on the user experience.

• Hours: 42
• Credits: 3
• Pre-Requisites: DMED73200
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

In this course students will be introduced to fundamental marketing principles and strategies in order to build an understanding of the importance of social media in the marketing mix. By the end of this course students will understand the power of social media, how to create a social media plan and strategy, which they will implement through different social media channels.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This is a course in professional sales and negotiations, exposing students to strategies for selling creative concepts through numerous role playing exercises. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This course will provide students with the opportunity to examine the intersection of design and management within creative industries. Through understanding how a design organization is structured, their culture, their clients, as well as various project management strategies, students will be able to assess an organization and create a design strategy based on this organization. Students will be exposed to strategic thinking techniques for solution-based problems solving, and how to maintain budgets and plan for long-term growth. By the end of the semester, students will examine and measure the success of design, as well as review and revise their initial design strategy based on metrics.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

In this course, students will explore the fundamental principles and techniques of immersive design. Students will be introduced to immersive technologies and will have the opportunity to experience different types of immersive design and extended reality. By the end of this course, students will be able to integrate previously learned UX and UI principles into a prototyped immersive 3D experience.

• Hours: 42
• Credits: 3
• Pre-Requisites: DMED73200 AND GRDN73320
• CoRequisites:
• Estimated resource cost: No resources required

Customer experience (CX) design extends beyond only digital products to all touch points that a customer can have when interacting with an organization. It is critically important that organizations evaluate an outside-in approach to identifying customer-centered strategies at each opportunity that customers interact with their brand. In this course, students will build on the knowledge and skills that they have developed up until this point to apply to designing customer experiences at the organizational and brand level. Through the use of case studies, projects and hands-on exercises students will use specific user research methods, journey mapping and storyboarding to examine online and offline experiences that bring a brand to life and how to weave storylines throughout every customer touch point.

• Hours: 42
• Credits: 3
• Pre-Requisites: DMED73400
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated resource cost: No resources required

This seventh studio course builds on the skills acquired in previous studio courses, and integrates knowledge associated with emerging technology, specifically extended reality along with design management practices and new venture development. This course provides an opportunity for students to explore strategic thinking techniques for solution-based problem solving, entrepreneurial concepts, and the integration of financial plans and budgets for long-term growth. By the end of this course students will develop a complete strategic plan, including financials, as well as branding assets and design touchpoints for a new venture development of their choice, that will include elements of motion and extended reality.

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN73320
• CoRequisites:
• Estimated resource cost: No resources required

This seventh studio course builds on the skills acquired in previous studio courses, and integrates knowledge associated with emerging technology, specifically extended reality along with design management practices and new venture development. This course provides an opportunity for students to explore strategic thinking techniques for solution-based problem solving, entrepreneurial concepts, and the integration of financial plans and budgets for long-term growth. By the end of this course students will develop a complete strategic plan, including financials, as well as branding assets and design touchpoints for a new venture development of their choice, that will include elements of motion and extended reality.

• Hours: 112
• Credits: 8
• Pre-Requisites: DMED73400 AND GRDN73330
• CoRequisites:
• Estimated resource cost: No resources required

• Hours: 112
• Credits: 8
• Pre-Requisites: GRDN73200
• CoRequisites:
• Estimated resource cost: No resources required