Bachelor of Business Administration (Honours) - International Business Management

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Courses - January 2024

Level 1

Course details

Organizational Behaviour with International Applications
BUS71200

Description: This degree level course is a study of individual, group, and organizational behaviour in order to influence the way that people work together to achieve organizational goals. It will also consider cultural differences and how the effective use of best practices must be adapted in international settings. Topics include personality; values; perception; emotions and attitudes; motivation; group dynamics; decision-making; power and influence; conflict and negotiation; leadership; organizational structure, culture, and change.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Information Management
COMP72370

Description: This course is an overview of the nature of information and its use in business. Topics will include: computer hardware and software architecture, telecommunications and the Internet, database management, decision support systems, ecommerce, systems acquisition process, and security, global and ethical issues. The concepts are reinforced with practical exercises to develop the students' competency using end user application software including word processing, spreadsheet, presentation graphics and business intelligence tools.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

Hours: 1
Credits: 0
Pre-Requisites:
CoRequisites:

Introduction to Microeconomics
ECON71050

Description: This degree level course introduces students to basic microeconomic terminology, concepts, methodology and theories, and provides an understanding of firm behaviour under various market structures in an international setting, and their application to current global microeconomic issues. Topics of study include: supply and demand, elasticity concepts and their application; consumer theory; production, costs, and the determination of equilibrium price and output under different market models- perfect competition, monopolistic competition, monopoly and oligopoly; government export taxes/subsidies and regulation of the market, and international trade.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Academic Communications
ENGL71000

Description:

This course is intended to develop the communication skills required in academic studies, which will translate into useful writing and presentation skills in Canada’s increasingly intercultural professional and technical domains. Students will practice planning, drafting, and revising documents. The complex process of researching, creating, and revising arguments will encourage critical thinking, grammatical writing, and appropriate citation skills. Correct formatting of research papers and effective oral presentation skills will be emphasized.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Business Math
MATH71775

Description: The purpose of this degree-level course is to provide the student with a full spectrum of problem solving tools within the Mathematics of Finance. Topics include: Mathematics of merchandising, Cost-Volume-Profit analysis, simple interest, compound interest, annuities and their many applications including amortization, mortgages, and perpetuities.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details

Level 2

Course details

Introductory Accounting
ACCT71210

Description: The understanding of basic accounting is critical for managers in any environment. This introductory course provides an overview of the fundamental concepts for financial accounting. Students will be able to explain financial accounting terminology, classify the components of financial statements and prepare financial statements.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Business Process Integration
BUS71000

Description: The use of enterprise systems is essential to managing the operations of a multi-national organization. Through the applied use of SAP Enterprise Resource Planning (ERP) system, this course will explore the functional structure and process orientation of a business. Process orientation, and its relationship to improved cross-functional interaction, has been discussed by many businesses thought leaders, including W. Edwards Deming and Michael Porter. This course will conceptualize information systems as the utilization of technical resources to support organizational processes. Students will be engaged in an active learning approach including use of SAP ERP, as well as ERPsim - a game-based ERP simulation. Within this context, students will learn to manage a company’s key business processes in a real-time simulated competitive environment to gain technical skills with SAP and learn how ERP systems facilitate the creation of transactional data and the foundations of business reporting and analysis.

Hours: 42
Credits: 3
Pre-Requisites: COMP72370
CoRequisites:

Introduction to Macroeconomics with International Applications
ECON71030

Description: This degree level course deals with aggregate economic activity in the Canadian economy and its interrelationship with the rest of the world. It provides students with a basic understanding of macroeconomic principles and their relevance to macroeconomic issues impacting Canadian society. It examines the structure and performance of the Canadian economy utilizing such economic indicators as gross domestic product, employment, unemployment, income and productivity growth, inflation, interest rates, exchange rates, balance of international payments and the impact of government fiscal and monetary policies in an international setting. It will analyze current global issues affecting the Canadian economy.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Professional Communication
ENGL72000

Description: Effective communication is at the heart of any successful professional work environment. This course teaches students key aspects of communication: bridging the gap between oneself and others; using simple, direct, and correct language; using and citing sources; and editing and proofreading accurately. The focus will be on creating effective workplace documents such as letters, memos, proposals, abstract, summaries, and reports. Students will combine informative and persuasive communication skills to create these documents and to develop and deliver oral presentations.

Hours: 42
Credits: 3
Pre-Requisites: ENGL71000
CoRequisites:

Marketing
MKT71090

Description: This degree level course introduces the basic theories and concepts in marketing as well as an understanding of how these concepts are applied in the management of a company. The application of the marketing concept is illustrated. Other topics include examination of environmental factors, ethics and social responsibility, theories of buying behaviour, primary and secondary research, industrial and consumer markets, targeting and positioning.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Operations Management I
OPER71260

Description: The Manufacturing Concepts course is focused on the manufacturing/operations activities of organizations which create the products used in the global economy. This course will examine the major elements of the design and management of a manufacturing operation. Particular emphasis is placed on strategies and the effective utilization of resources to add value to the supply chains in which they operate, thereby improving their competitive position in the global economy.

Hours: 42
Credits: 3
Pre-Requisites: MATH1775 OR MATH71775
CoRequisites:

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details

Level 3

Course details

Managerial Accounting
ACCT72500

Description: This degree-level course provides students with an understanding of the types and behaviours of costs used by managers in the planning, decision-making and budgeting processes. Students will categorize the components of a costing system and calculate product cost under different methods. Management accounting topics will allow the student to understand cost behaviour and its use in decision making, evaluate capital investments and prepare operating budgets.

Hours: 42
Credits: 3
Pre-Requisites: ACCT71210
CoRequisites:

Introduction to Sustainability with International Applications
BUS72000

Description: Stakeholder opinions about how an organization responds to social and environmental issues is increasingly shown to have a positive or negative impact on the financial performance of a business. Organizations therefore, must have the knowledge and tools to manage stakeholder expectations regarding sustainability. This course introduces students to the fundamentals of sustainability in business, in both national and international environments. Students will explore definitions, history, theories and principles of sustainability to build analytical, communication and critical thinking skills for solving real world problems. Through case studies and simulations students will develop practical skills including building the business case for sustainability, integrating sustainability in functional areas of business, managing stakeholder expectations, reporting on sustainability issues, practicing corporate social responsibility and bringing systemic change while simultaneously increasing business profitability. Upon course completion, students will be able to assess problems, analyze situations and propose solutions through benchmarking, materiality analysis, stakeholder engagement and effective change management. Students will make recommendations to help organizations transition toward sustainable practices. Lastly, they will be able to evaluate the future of sustainability within organizations and societies.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Co-op and Career Preparation
CEPR71050

Description: This series of modules prepares degree level students for job searching for their co-op work terms with the guidance of a Co-op Advisor. Students will examine the co-operative education policies and procedures and will learn the expectations, rules, and regulations that apply in the workplace concerning social, organizational, ethical, and safety issues while deepening their awareness of self-reflective practices. Students will critically reflect on their skills, attitudes, and expectations and evaluate available opportunities in the workplace. Successful completion of these modules is a requirement for co-op eligibility.

Hours: 14
Credits: 1
Pre-Requisites:
CoRequisites:

Human Resource Management
HRM72105

Description: The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR managers in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail.

Hours: 42
Credits: 3
Pre-Requisites: BUS71200
CoRequisites:

International Marketing
MKT72200

Description:

This is a degree level course in International Marketing designed to expose students to challenges and opportunities that exist in a global environment. Students will examine all aspects of managing the marketing function in an international setting. Students will gain an understanding of key concepts and theories through readings and lectures. Students will develop critical thinking and problem-solving skills through in-class discussions and analysis of case studies. Students will apply their knowledge in presentations, by developing an international marketing plan, and by competing in an online international marketing simulation.

Hours: 42
Credits: 3
Pre-Requisites: MKT1090 OR MKT71090
CoRequisites:

Global Supply Chain Management
OPER72100

Description: The goal of this course is to familiarize students with the discipline of supply chain management (SCM), which enables firms to better coordinate inbound and outbound information and material flow domestically and internationally. Students will examine ways in which supply chain management impacts customer service activities relevant to logistics, operations and marketing processes. Topics also include the relationship between profitability, supplier management, customer service, quality, and productivity; management of incoming supplies and services; managing service capacity and wait times; and finally discussions of internal and external customer service.

Hours: 42
Credits: 3
Pre-Requisites: OPER71260
CoRequisites:

Statistics
STAT72105

Description: This business statistics course covers simple descriptive statistics, probability and the binomial and normal probability distributions, statistical inference, sampling distributions, simple regression and correlation analysis.

Hours: 56
Credits: 4
Pre-Requisites: MATH71775
CoRequisites:

Level 4

Course details

Business Analytics and Data Visualization
INFO72010

Description: This course provides an introduction to business analytics and data visualization with an emphasis on data-driven decision making. The course will cover the concepts, processes, and methodologies used to manage organizational data and the methodologies to transform high quality data into information within the context of multiple areas of study such as Human Resources, Marketing, and Supply Chain Management. Students will learn the fundamentals of query and report design with emphasis on identifying data and interpreting results to support organizational decision making. Students will be engaged with state of the art tools for data visualization, data discovery and predictive analytics. Students will investigate organizational key performance indicators and will construct management dashboards utilizing visualization best practices. The course will contain both conceptual and applied topics, utilizing both case studies and student researched datasets.

Hours: 56
Credits: 4
Pre-Requisites: COMP72370 AND STAT72105
CoRequisites:

Business Law
LAW72205

Description: This course is an introduction to the legal system which governs personal and commercial relationships in Canada. As such, it will provide the student with knowledge of the basic legal concepts, in order to gain insights into judicial reasoning, and develop the skills necessary for legal inquiry and analysis. Areas covered include: contract law, sales of goods and consumer protection, agency, partnership and corporate law, employment regulations, real property and protection of creativity.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Project Management with International Applications
MGMT72095

Description: Management of large-scale projects is both a science and an art. This course will focus on Project Management as an essential component of managing both international and domestic operations and an evolving professional discipline. All projects are typically complex, are comprised of many components and tasks, and involve a cross-section of different functional teams. The essential knowledge areas which are vital to effective project management (integration, scope, cost, time, quality, human resources, communication, risk and procurement) will be explored in detail. As well, the key processes involved with successful project management (initiation, planning, controlling, executing and closing) will be reviewed. Students will have an opportunity to apply these skills and knowledge to a variety of real world situations and to utilize information technology to identify opportunities for improvement.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Research Methods
RSCH73105

Description: During this degree-level course students will explore research methods and their application to data analysis. Students will develop skills at reading and understanding research literature and will develop expertise in evaluating the validity and reliability of research data. Students will acquire hands-on experience by working in small teams on a research project: designing, collecting data, analyzing the data using relevant software, and reporting their findings and conclusions.

Hours: 56
Credits: 4
Pre-Requisites: STAT72105 OR STAT72785
CoRequisites:

Conflict Management
SOC73180

Description: Without exception, every relationship of any depth has conflict. Understanding the nature and complexity of interpersonal conflict is critical to its successful resolution. Conflict can be and often is regarded as a negative force and experience to be avoided or least controlled. Conflict can also be seen as an opportunity for strengthening complex relationships, increasing self-awareness and enhancing personal and professional development. This course will provide students with an opportunity to explore theoretical approaches to understanding and addressing conflict through the examination of various factors that contribute to interpersonal and intrapersonal (intrapsychic), and international conflicts, and to discuss, analyse, and apply appropriate skills and strategies to manage conflicts efficiently and effectively.

Hours: 42
Credits: 3
Pre-Requisites: BUS71200 OR SOC71500
CoRequisites:

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details

Level 5

Course details

Co-op Work Term I (International Business Mgt)
COOP72000

Description: The co-op work term will provide students with college-approved work experience within an international business management environment. Students will be provided an opportunity to build skills (physical and procedural skills including accuracy, precision, and efficiency); assist in the acquisition of knowledge in and application of knowledge gained in the academic setting (concepts and terminology in a discipline or field of study); develop critical, creative, and dialogical thinking (improved thinking and reasoning processes); cultivate problem solving and decision-making abilities (mental strategies for finding solutions and making choices); explore attitudes, feelings, and perspectives (awareness of attitudes, biases, and other perspectives, ability to collaborate); practice professional judgment (sound judgment and appropriate professional action in complex, context-dependent situations); and reflect on experience (self- discovery and personal growth from real-world experience).

Hours: 420
Credits: 14
Pre-Requisites: CDEV71050 OR CEPR71050
CoRequisites:

Level 6

Course details

International Business Planning and Strategy
BUS74020

Description: This is a capstone course for students requiring them to apply the principles and knowledge obtained in all other business disciplines to a specific business situation whether domestic or international. The course uses a broad theoretical perspective combined with experiential learning to equip students with the knowledge, attitudes and behaviours needed to effectively participate in the development of overall strategy and operational tactics, and to prepare students to participate in the strategic planning process within a global economy. Adopting a resource based view of the firm, students will be exposed to leading strategic theories and tactics at global, corporate, business units and functional levels. Students will be asked to analyse sources of competitive advantage and profitability using a wide range of approaches to develop a comprehensive SWOT (Strengths Weaknesses Opportunities Threats) analysis and to formulate realistic recommendations. Differences among embryonic, growth and mature industries, and the techniques needed to prosper in technologically driven industries, will be examined. Specific challenges and techniques associated with entry into international markets will be explored, along with the challenges associated with resource allocation. Students will have an opportunity to explore techniques to foster B2B and B2C relationships.

Hours: 56
Credits: 4
Pre-Requisites: HRM72100 OR HRM72105 OR MGMT72100
CoRequisites:

World Cultures
CLTR72000

Description: World cultures both broadly and deeply affect and are affected by globalization in ways that unify and divide as well as produce equities and inequalities among people and nations. In this course, students will focus on topics pertaining to similarities and differences in world cultures and societies. Incorporating varying perspectives on diversity, students develop an understanding of the impacted groups, develop strategies which demonstrate respect for diversity, and critically examine social change performed on a world stage.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Finance for Managers
FIN72105

Description: All managers in an international environment need financial management skills to make decisions and manage projects within an organization. This introductory course covers aspects of financial management. Students will be able to apply concepts of finance for organizations operating in international environments. Students will develop an appreciation for the techniques used to control financial risk in international situations.

Hours: 56
Credits: 4
Pre-Requisites: STAT72105 OR STAT72785
CoRequisites:

International Business Law
LAW73020

Description: As an introduction to international business law, this course will discuss religious, civil and common law legal systems and their implications when transacting across borders. Differentiating between sovereigns and private entities as potential subjects of international law, students will learn to distinguish between public and private international law through a recognition of the autonomous nature of a ‘sovereign’ and its law making power, and the principles governing private disputes with respect to jurisdiction, applicable law, etc. Leading international conventions governing foreign investment, international trade in goods and services, labour, transfer of risk/title, transportation, admiralty, financing/documentary credit, protection of intellectual property, including Hague Visby rules and INCOTERMS will be discussed. Examining the relevance of international bodies like the World Trade Organization (WTO), UN, International Chamber of Commerce (ICC) etc. in facilitating such conventions and in the peaceful resolution of inter-country disputes, students will also be familiarized with international arbitration options for the resolution of private disputes. Incentives for regional groupings like the EU, NAFTA, ASEAN and OHADA, along with the reasons behind Brexit, will also be discussed.

Hours: 42
Credits: 3
Pre-Requisites: LAW72205
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Introduction to Consulting
BUS73010

Description: This course will introduce students to the theory underpinning successful execution of a consulting project in a global business environment and will differentiate the role of a business consultant from that of a business manager. Key topics will include goal setting, identifying dependency relationships, outlining resources required, concurrent activity management, decision theory, and monitoring and controlling of progress for successful completion of projects. Students will focus on a number of critical activities and skills involved in economic, operational and people management. The course will provide the student with “hard practice” in applying theory and skills developed in the various courses taken previously. Tasks and assignments will require students to integrate their knowledge of different global and domestic business concepts and apply them to problem-solve specific areas of the business environment at hand. This material will be supplemented by assigned research, reporting, and analysis that requires critical thinking in order to identify international opportunities for consultants and job seekers, together with the identification of key stakeholders and the development of strategic approaches to these opportunities.

Hours: 42
Credits: 3
Pre-Requisites: RSCH73100 AND RSCH73105
CoRequisites:

Bachelor's Thesis I
BUS73020

Description: In this course students will work independently on the development of a thesis topic related to a question of their choice in the field of business. The goal will be to synthesize theories and concepts learned in previous years with a review of the research literature to support the development of a novel research question and a proposed research design to answer the question posed. The outcomes of this course are expected to be a thesis proposal and a completed Research Ethics Board application.

Hours: 42
Credits: 3
Pre-Requisites: RSCH73100 AND RSCH73105
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Environmental Principles
ENVR73080

Description:

This degree-level course will introduce Business students to the overall concept of sustainability, and its three key aspects -- economic sustainability, environmental sustainability, and social sustainability. The primary focus will be on the science of the environment. Students will be able outline the major scientific principles of the natural environment, including the importance of sustaining biodiversity, natural resources, and environmental quality. The earth's en3vironment is considerably affected by human activity, and human activity is overwhelmingly directed by, or affected by business activity. Recognizing the inextricable connection between business and the environment, students will be able to relate to how human economic activity affects environmental and social sustainability and will be able to develop basic strategies on how businesses can redirect their activities to be consistent with long-term sustainable growth.

Hours: 42
Credits: 3
Pre-Requisites: BUS72000
CoRequisites:

Strategic Workforce Planning
HRM73010

Description: This course will enable students to develop their knowledge and skills related to the planning and recruitment of human resources in order to help an organization implement its strategy, both in domestic and international contexts. The course will focus on workforce planning through forecasting human resource supply and demand, creating a workforce plan, and developing strategies for implementing the plan. Students will explore employer branding and ways to recruit an appropriate applicant pool, both from within and outside the organization, in order to ensure an adequate supply of talent to meet the organization’s current and future needs.

Hours: 42
Credits: 3
Pre-Requisites: HRM72105
CoRequisites:

Buyer Behaviour
MKT73000

Description: This course examines the actions customers make in purchasing and using products and services. Students will analyze factors that influence purchase decisions and product use by both consumers and organizations. Through lectures and readings, students will gain an understanding of how the factors that affect the consumer decision-making process can help companies develop marketing strategies to closely match targeted consumers’ needs and wants. Students will examine the factors, people and processes involved in organizational buying behaviour, and how that knowledge enables marketers to tailor sales presentations to match the criteria most important to each organization.Through case analysis and discussion, students will analyse challenges related to customer behaviour, evaluate strategic options, and develop strategies and tactics. Students will be required to work as members of a team to prepare a group project.

Hours: 42
Credits: 3
Pre-Requisites: MKT72200
CoRequisites:

Operations Management II
OPER72010

Description: This Operations Management course focuses on the functional activities and role of an operations manager in both domestic and international settings. Students will build upon their knowledge of manufacturing concepts gained in the first year of study and learn to implement the functions and the strategic objectives of an operations manager. The major focus of this course is on the development and utilization of strategies for continuous improvement of both productivity and quality in organizations engaged in manufacturing, supply chain and service oriented businesses.

Hours: 42
Credits: 3
Pre-Requisites: OPER71260
CoRequisites:

Level 7

Course details

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

The Business of Social Media
BUS74110

Description:

The social web has an impact on organizations of every kind globally, even if they are not actively engaged in social media. Organizations that can capitalize on social media channels and behaviours will be competitive winners. The challenge is to build cohesive strategies that integrate social media into sound business practices. In this course students will gain strategic insight into why organizations should use social media, as well as how to use it effectively and within budget. Students will acquire hands-on experience in using, monitoring, and creating content with social media/Web 2.0 tools such as Facebook, Twitter, YouTube, LinkedIn, blogs, podcasts, etc. Students will learn how to incorporate social media into an organization's marketing, advertising and communication plans, how to develop a social media strategy and how to measure the success of a social media campaign.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Environmental Economics
ENVR73090

Description:

This degree-level course deals with the theory and techniques required to understand the discipline of environmental economics. The focus will be on understanding various aspects of the connection between environmental quality and the economic behaviour of individuals, businesses and other organizations, and government. While the economic system creates environmental problems, economics can be used to provide incentives to improve environmental quality. There are significant complexities in measuring the benefits and costs of environmental quality, especially the intangible ones. However, the value of environmental economics is that it provides an analytical framework that allows for comparison of benefits and costs to achieve the highest net benefits for society. Key concepts used and applied in environmental economics include benefits, costs, trade-offs, efficiency and cost-effectiveness. Students will be exposed to and will explore the challenges and difficulties involved in managing the environment, particularly in a global context. Students will also gain an understanding of effective policy interventions to improve environmental quality from an economic perspective.

Hours: 42
Credits: 3
Pre-Requisites: BUS72000
CoRequisites:

Learning and Development
HRM73030

Description: During this course, the training and development life cycle will be explored in depth. Topics will include: needs assessment methods, formulation of training objectives, designing training programs, assessment of training methods, and international factors in training and development. Adult learning theories will be discussed so that students can better understand the ways in which a positive transfer of training can be encouraged. Emphasis will be placed on the integration of training and development activities into the strategic plan of the organization. A portion of the course will be skill-based to enable students to develop the skills, knowledge and attitudes necessary to become an effective trainer. Emphasis will be placed on the application of training and development principles and models to international situations given the challenges and opportunities associated with doing business in an international setting.

Hours: 42
Credits: 3
Pre-Requisites: HRM72100 OR HRM72105 OR MGMT72100
CoRequisites:

Supply Chain Logistics
OPER73020

Description: This supply chain management course is focused on the functions and objectives of a logistics manager, whether operating domestically or within an international setting. Students will investigate many examples of the classic cost/service trade-off that is the major challenge for all supply chain managers. The major emphasis of the course is on the utilization of strategies to add value to a company's supply chain by either reducing costs, improving efficiency or effectiveness or improving customer service. This course will demonstrate the important role of the supply chain to companies by examining international vendors, customers and distribution centers with the goal of maximizing company productivity in a global economy and taking advantage of global opportunities.

Hours: 42
Credits: 3
Pre-Requisites: OPER72010
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Sustainable Finance
BUS73150

Description:

This course will introduce students to practical concepts and approaches in sustainable finance. It will provide tools and frameworks to evaluate ESG (environmental, social and governance) risks in different areas of corporate finance. These include the typology of sustainable finance, systems thinking, externalities, integrated value approach, stakeholder impact mapping, scenario analysis, integrated reporting, intangibles, and non-financial KPIs. Students will learn how to conduct a fundamental ESG analysis of a company's business model and value drivers.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Professional Sales and Negotiations
BUS74000

Description:

This is a course in professional sales and negotiations, exposing students to strategies for selling creative concepts through numerous role playing exercises. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Labour and Employee Relations
HRM73050

Description: This course is designed to provide the student with a comprehensive range of knowledge, skills, attitudes and behaviours to manage the relationships between employer and employees in union and non-union workplaces. Students will answer the overarching question: How do we create and sustain an organizational culture of positive employee and labour relations that moves us towards the end goal of a productive and engaged workforce? Major topics include: collaborative work environment; legislation, collective agreements, and policies; labour and employee relations strategies; conflict resolution; negotiation; alternative dispute resolution; and, diversity management and inclusiveness. Through cases set around the world, students will compare and contrast Canadian practices with those in other countries and develop strategies and practices to enhance organizational effectiveness.

Hours: 56
Credits: 4
Pre-Requisites: HRM72100 OR HRM72105 OR MGMT72100
CoRequisites:

Purchasing
OPER73010

Description: This course will provide students with a comprehensive study of purchasing practices and applications in the context of both domestic and global supply chains. Students will learn an integrated approach from a management perspective to develop purchasing and supply chain strategies that contribute to overall business objectives. Ethical purchasing practices and corporate social responsibility are emphasized in the course.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Sustainable Management Practices
BUS73140

Description: Businesses and other organizations can have significant negative impacts on the environment and society. These adverse impacts can affect a variety of stakeholders and present not just risks but also opportunities for businesses. With the help of real-world case studies and practical assignments, this course will enable students to identify and assess an organization’s sustainability impacts, risks and opportunities, and to define its long-term sustainability goals accordingly. Students will learn how to formulate and implement effective strategies to mitigate the negative impacts and risks, leverage the opportunities, and achieve the organization’s goals. Students will thus be able to help their organizations create value for all stakeholders and achieve sustainable success over the long run.

Hours: 42
Credits: 3
Pre-Requisites: BUS72000 AND BUS74020
CoRequisites:

Recruitment and Selection
HRM73045

Description:

This course offers a comprehensive exploration of staffing strategies through a systems-based lens, focusing on acquiring and deploying a company’s workforce across domestic and international landscapes. It delves into the development and execution of effective orientation programs for new employees, ensuring their seamless integration into organizations. This course analyzes business contexts and their unique staffing challenges, particularly when employing a diverse mix of Canadian and international staff. Students will be equipped with the knowledge to navigate and manage the complexities of staffing within an ever-evolving global business environment.

Hours: 42
Credits: 3
Pre-Requisites: HRM72100 OR HRM72105
CoRequisites:

Advanced International Marketing Management
MKT74020

Description: This advanced capstone course will provide students with a deep understanding of the integration of all marketing functions, practices and theories in order to address current strategic problems and challenges from the point of view of an international product-marketing manager. Moreover, competitive landscape in the Tri-Cities Area of Ontario demands that product- marketing managers be familiar with pragmatic and holistic marketing concepts and planning tools that recognize the breath and interdependencies of today’s marketing environment to address shifts and opportunities in the global marketplace. In this course, students will gain exposure to concepts and tools using case studies, class discussions, small group projects and simulations that allow them to apply their theoretical knowledge and employ their IT and quantitative skills, while experiencing business situations and the challenges of developing effective marketing strategies in a dynamic business environment.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

e-Supply Chain Management
OPER74010

Description: The convergence of Supply Chain Management (SCM) and the Internet has been credited with cost reductions, improved efficiencies, better customer service, increased revenue, and greater competitiveness in many organizations. This course will explore and elaborate on many different components of the combination of SCM and today’s internet technologies and will provide an opportunity for the student to develop an understanding of the relevant concepts, techniques and vocabulary to leverage and expand on these exciting business tools to gain competitive advantage.

Hours: 42
Credits: 3
Pre-Requisites: OPER72100
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Bachelor's Thesis II
BUS73030

Description: This course is a continuation and conclusion of Bachelor's Thesis I. Students will build on their initial thesis proposal to carry out the proposed study, analyze the data collected, develop results and/or findings, and discuss implications of their work. The outcomes of the course will be a written thesis and a defense of their thesis through a formal presentation.

Hours: 105
Credits: 7
Pre-Requisites: BUS73020
CoRequisites:

Consulting Project
BUS74070

Description:

This course will provide students with the opportunity to apply theory underpinning successful execution of a consulting project in a real-world, real-time business environment / research experience. Students will address a variety of key topics including setting goals, identifying dependency relationships, outlining resources required, managing concurrent activities, reviewing decision theory, and monitoring/controlling projects. With the support of faculty and the client organization, students will be required to select aspects of the client's business operations for study with the intent of producing a consulting report that showcases the purpose of the project, strategic analysis of the situation, critical thinking, recommendations, and the research methodology adopted. Students will also summarize and conclude their consulting project with a presentation of their report and findings. The focus will be on applying theory and key skills developed in previous courses, including effective communication, collaboration and relationship building, business report writing, that also require students to integrate global and domestic business concepts and apply them to problem-solve their consulting project. This course will provide students with hard practice in working through and completing a full business consulting project.

Hours: 98
Credits: 7
Pre-Requisites: BUS73010
CoRequisites:

Level 8

Course details

International Trade and Finance
BUS73000

Description:

This course examines various concepts and applications of international trade, finance, and investment, and highlights the implications for the economy and businesses. Students gain insight into the benefits of free trade in goods/services and in resources across national borders. Notwithstanding the gains from trade, protectionism is a reality and its advantages and disadvantages are evaluated. Economic performance under different exchange rate policies is also discussed. Since exchange rates influence the performance of economies and businesses, the foreign exchange market, exchange rate determination, and exchange rate risk are considered within the context of the international monetary system. From the viewpoint of firms operating in a global environment, this course also addresses the requirements for implementing viable long-term production and trading enterprises. Particular issues in this regard include identifying and managing major costs and risks, determining production, market entry and pricing strategies, and selecting appropriate methods of payment. The role of banks, international financial institutions, and governments in supporting international transactions are covered. Lastly, current international economic issues related to Canada - including trends and developments regarding trade and investment, and the effects of exchange rate changes - are addressed.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Sustainability Performance Management and Reporting
BUS73160

Description: Smart managers around the world know the importance of the statement – “what gets measured, gets managed” – in order to achieve organizational success. Additionally, stakeholders are increasingly demanding transparency about organizations’ environmental, social and economic impacts, risks, strategies, actions and results. This course will teach students about the leading global sustainability management and reporting standards, principles, tools and techniques. Students will learn how to undertake a comparative assessment of these standards, and to thus select the most suitable one for their particular organization. Moreover, students will learn how to practically use and leverage these sustainability standards for effectively managing, measuring, communicating and improving their organization’s triple-bottom-line performance.

Hours: 42
Credits: 3
Pre-Requisites: BUS73150
CoRequisites:

Quality Planning and Analysis
BUS74050

Description:

The effective and efficient management of an organization’s total operation requires sound principles of quality management practised in all three planning areas (strategic, tactical, and operational). This course provides a fundamental, yet comprehensive, coverage of Total Quality Management (TQM). It covers not only the principles and practices, but also the tools and techniques. The sensitivity to end customers’ requirements and challenges of a competitive marketplace will be a theme of the course. A practical state-of-the-art approach is stressed throughout this course. Sufficient theory and application techniques will be presented to ensure that the student has a sound understanding of TQM concepts. Mathematical techniques are developed in the form of tables and charts and statistics. Awareness of the internal and external requirements for quality principles in all currently practiced forms will be explored.

Hours: 42
Credits: 3
Pre-Requisites: STAT72105 OR STAT72785
CoRequisites:

Integrated Marketing Communications
MKT73030

Description: In this course, students will examine the promotional mixes including advertising, public relations, sales promotion, personal selling, online and interactive marketing communication and experiential marketing from an integrative perspective. Through class discussion, case studies and business projects, students will learn to create and manage these promotional tools to successfully implement a company’s marketing communication plan. Topics will include an overview of integrated marketing communications (IMC) and brand building; planning, executing and evaluating different promotional functions; media selection and budget allocation; social, legal and ethical issues in IMC; and international marketing communication.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Occupational Health, Safety and Wellness
OHS73005

Description: This course will enable students to define health and explore a variety of models related to health and wellness, with a focus on the biopsychosocial model. Students will learn about an organization’s moral, legal and ethical responsibilities to the safety and wellness of its workers. Concepts explored include due diligence; health and safety legislation, standards, policies, procedures and best practices; duties of workplace parties; inspections, investigations and audits; disability management; work disability prevention; hazard/risk assessment and mitigation; emergency preparedness; the role of training in health and safety; safety culture/climate; and health promotion in the workplace. There will be a special focus on psychological health and safety as a growing worldwide public health issue. International issues in health, safety and wellness will be considered.

Hours: 56
Credits: 4
Pre-Requisites: HRM72100 OR HRM72105 OR MGMT72100
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Environmental Management Systems
ENVR73100

Description: This degree level course deals with the concepts and techniques required for an organization to create an effective Environmental Management System (EMS). The key focus will be on understanding all the different aspects of an EMS implementation including an appreciation of the business reasons for environmental management and the process of undertaking an initial environmental review. Research has demonstrated that undertaking the implementation of an effective EMS requires a broad cross-functional understanding and an integrative approach. Students will learn the core planning aspects of environmental management, including regulatory and impact issues. This will allow them to be able to create an effective environmental policy, including all the development of realistic and meaningful objectives and targets along with the management controls required to deliver an effective implementation. The importance of environmental considerations has become increasingly important to stakeholders of many organizations and while no organization can afford to ignore this trend the implementation of an EMS requires real expertise and skill. By the end of this course students will have the expertise and skill to develop an organization’s EMS project implementation plan that meets the needs of the organization up to and including formal registration to ISO 14001.

Hours: 42
Credits: 3
Pre-Requisites: BUS72000
CoRequisites:

Total Rewards
HRM74030

Description:

This course addresses tangible and intangible compensation and the use of compensation to motivate and reward employee performance in both domestic and international environments. The application of compensation principles to organizational objectives is studied and evaluated, with particular emphasis on cultural variations and sensitivities. This course also covers job analysis, job description, and job evaluation on the basis of compensable factors as well as designing an equitable pay structure. Strategic use of compensation systems for attracting, motivating, and retaining employees is incorporated with managerial aspects of paying employees at all organizational levels. Focusing on managing employee compensation in contemporary organizations, the major objectives are: to examine the current state of compensation decision making; to examine how recent theoretical and research developments inform compensation decisions; and to offer an opportunity to develop competencies in making compensation decisions. International variations in laws and expectations for compensation will be assessed.

Hours: 42
Credits: 3
Pre-Requisites: ACCT72500 OR ACCT74100 AND HRM72105
CoRequisites:

Customer Relationship Management
OPER74000

Description: This course explores customer relationship management (CRM) as a key strategic process within all organizations and as a vital aspect of any successful supply chain; whether the relationship is business to consumer (B2C) or business to business (B2B). CRM can be defined as an overall process of building and maintaining profitable customer relationships by delivering value and satisfaction to the customer; through the effective use of people, processes, and technology. An effective CRM process can assist an organization to increase market share, profit and customer satisfaction and help combat competitive pressure. This course is designed to introduce students to Operational CRM (the ability to provide accessibility to your service through people, processes, and technology) and Analytical CRM (the ability to measure how well you are providing that service through measuring people, process and technology). Students will also gain experience in the use of CRM technology in a computer lab setting and applying CRM fundamentals within the context of case studies.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Doing Business with Latin America
BUS74130

Description: This course focuses on the Latin American business environment. Areas of study will include regional trade agreements, the uniqueness of the consumer market, Latin American business culture and its influence on managerial behaviour. In addition, students will become aware of the opportunities and challenges present in Latin America’s emerging markets. Students will also assess the strategies of Canadian companies operating in this market.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Doing Business with the European Union
BUS74140

Description: Up to the middle of the 20th Century European countries tried to dominate the world. Portugal, Spain, The Netherlands, France and England competed fiercely to finally be superseded by the USA at the end of World War II. By 1957, many European countries realized that competition needed to be replaced by collaboration. Out of this realization came what is now known as the European Union (EU). In this course, students will be encouraged to understand the historical perspective that led to the creation of the EU, and why this organization continues to face many challenges. By using the PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analytical framework, students will explore the business world in the EU and understand the complexity of the private sector, where different governments continue to play a major role. They will also endeavour to see how the EU will evolve over the coming decades and assess how Canadian companies can benefit from business interactions with EU countries.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Doing Business with India
BUS74150

Description:

India is emerging as a major economic power. It has a population exceeding 1.3 Billion and an economic growth rate of 7%. Human capital and technology are its competitive advantages. In this course, students will examine the macro-economic, institutional, political, industrial, cultural, market and business-leadership framework. Using active learning approaches, such as case studies, field research and interactions with mentors in India, they will develop strategies for success in doing business in India.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Doing Business with China
BUS74160

Description: Since the early 1990s, China has grown from a second-tier nation to competing with the USA for the top spot across a variety of fields. Within the coming decade, China will surpass the USA economically. A new world order will emerge. In this course, students will be encouraged to understand the historical perspective that has allowed China to recover the leading position it held up to the 1840s. They will compare China to Western nations, particularly with regards to the role played by governments and institutions. By using the PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analytical framework, students will explore the business world in China and understand the complementarity of the public and private sectors. They will endeavour to see how China will evolve over the coming decades and assess how Canadian companies can benefit from business interactions with China.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Employment Law
HRM73000

Description: Students will cover, in detail, aspects of current legislation affecting human resource management including: human rights codes, Employment Standards Act, Pay Equity Acts, the Charter of Rights and Freedoms, employment equity acts, and certain aspects of labour relations laws. This review will provide a fundamental working knowledge of employment-oriented law. Differences in the laws between federal and provincial jurisdictions will be explored with a primary focus on Ontario. Students will be provided with an opportunity to explore employment issues, opportunities and constraints arising from current applications of these laws. A brief overview of elements of employment contracts including the concepts of: wrongful dismissal, constructive dismissal, wrongful hiring, negligence, vicarious responsibility, just cause termination and progressive discipline will also be included. Students will develop an understanding of the role of the human resources department in ensuring legal compliance, anticipating issues, and preparing appropriate files and documentation, including assessing the strength of a case, giving evidence and preparing for a legal challenge.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Services Marketing and Management
MKT73040

Description:

This course will focus on the challenges of managing service brands and delivering quality service to customers across industry sectors. The attraction, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, etc.) and to organizations that depend on services for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).In this course students will learn critical skills and gain necessary knowledge to implement quality service and service strategies for competitive advantage across industries. Students will also learn frameworks for customer-focused management and service strategies to increase customer satisfaction and retention. They will then review the strong linkages between service quality, customer lifetime value and profitability. Finally, students will learn to map services, understand customer expectations and develop service and customer-focused relationship marketing strategies that lead to strong service brands. Throughout the course, an emphasis will be placed on the total organization and how effective marketing and customer focus must be coordinated across multiple functions.

Hours: 42
Credits: 3
Pre-Requisites: MKT72200 AND RSCH73105
CoRequisites:

Sustainable Supply Chain Management
OPER73030

Description: Supply chains are becoming increasingly global and complex. Many companies have suppliers and other business partners located in low-cost developing countries, which often have weaker laws and standards in sustainability areas such as labour, human rights, environment, health and safety, governance and ethics. Multinational corporations are especially under pressure from various stakeholders to ensure that not only their own operations, but also those of their overseas supply chain partners are ethical, socially responsible and environmentally sustainable. With the help of international case studies and practical assignments, this course will teach students about various supplier sustainability aspects and issues in major global business supply chains, and how companies can design and implement effective supply chain sustainability programs. Students will learn how to identify, evaluate and select sustainable suppliers and other business partners; establish appropriate supplier codes of conduct; undertake supplier sustainability risk assessments and audits; collaborate with suppliers and other stakeholders to address sustainability issues and embed sustainability in global supply chains.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Service Operations Management
OPER74020

Description: Service firms represent the fastest-growing sector of the economy, and are an integral component of most if not all supply chains. The course will study service operations management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology, and organizational issues. The intent of the course is to provide students with the concepts and tools necessary to effectively manage a service operation.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 9

Course details

Co-op Work Term II (International Business Management)
COOP73160

Description:

The second co-op work term will provide students with college-approved work experience within an international business management environment. Students will be provided an opportunity to: build skills (physical and procedural skills including accuracy, precision, and efficiency); assist in the acquisition of knowledge in and application of knowledge gained in the academic setting (concepts and terminology in a discipline or field of study); develop critical, creative, and dialogical thinking (improved thinking and reasoning processes); cultivate problem solving and decision-making abilities (mental strategies for finding solutions and making choices); explore attitudes, feelings, and perspectives (awareness of attitudes, biases, and other perspectives, ability to collaborate); practice professional judgment (sound judgment and appropriate professional action in complex, context-dependent situations); and reflect on experience (self-discovery and personal growth from real-world experience).

Hours: 420
Credits: 14
Pre-Requisites: CDEV71050 OR CEPR71050
CoRequisites:

Level 10

Course details

Co-op Work Term III (International Business Management)
COOP74000

Description: The third co-op work term will provide students with college-approved work experience within an international business management environment. Students will be provided an opportunity to: build skills (physical and procedural skills including accuracy, precision, and efficiency); assist in the acquisition of knowledge in and application of knowledge gained in the academic setting (concepts and terminology in a discipline or field of study); develop critical, creative, and dialogical thinking (improved thinking and reasoning processes); cultivate problem solving and decision-making abilities (mental strategies for finding solutions and making choices); explore attitudes, feelings, and perspectives (awareness of attitudes, biases, and other perspectives, ability to collaborate); practice professional judgment (sound judgment and appropriate professional action in complex, context-dependent situations); and reflect on experience (self-discovery and personal growth from real-world experience).

Hours: 420
Credits: 14
Pre-Requisites: CDEV71050 OR CEPR71050
CoRequisites:

Level 11

Course details

Leadership and Management Skills
BUS73050

Description: Organizations are complex and becoming even more so given the rapid pace of technological change, globalization, and the problems and competitive pressures these bring. Leaders need to be able to influence and motivate individuals and teams in the organization to generate productivity and to create a continuous improvement culture, and thereby compete in the global economy. To that end, this course will cover the concepts of effective leadership and team building in organizations competing in the global economy. Equally as important to the success of an organization is the management of its resources. In this course, students will explore the relationship between leadership and management. They will also examine the management skills required to be effective in a supervisory role and how these skills add value to an organization.

Hours: 42
Credits: 3
Pre-Requisites: BUS71200
CoRequisites:

Managing Business Performance (Multinationals)
MGMT73120

Description:

This degree level course deals with the techniques needed to take the true pulse of an organization and to assess its overall health and subsequent competitiveness using a wide variety of classical and new analytical techniques including Nine Forces, Supply Chain Management, McKinsey 7S, Technology Forecasting, and Critical Success Factors. The key focus will be on identifying and achieving improved performance levels in an international environment at individual, business process, job, organization and corporate levels. The challenges and opportunities involved with identifying necessary changes at micro and macro levels, and with designing interventions to implement them effectively, will be explored. Using a systems based view of the firm, the entire organization will be evaluated using proven analytical models relevant to the performance of a multinational firm. From a practical perspective, students will be exposed to and explore the challenges and difficulties involved with managing the business performance system, particularly in a global context. Both static and dynamic approaches to assessing and managing macro level issues will be explored. At a micro level, students will also review effective interventions to improve individual performance gaps.

Hours: 56
Credits: 4
Pre-Requisites: BUS74020 AND FIN72105 AND RSCH73100 OR RSCH73105
CoRequisites:

Electives: Interdisciplinary
Student must pass 1 Course(s), selected in the Student Portal from available course options
Interdisciplinary Elective Details

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Entrepreneurship
ENTR71201

Description:

This course will introduce students to concepts relating to creativity and personal entrepreneurial characteristics with knowledge and skills essential for planning and developing a new venture. Entrepreneurial processes involved in transforming ideas into commercial ventures are examined through discussion of readings and case studies.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Talent Management
HRM73020

Description: This course will enable students to develop their knowledge and skills related to the selection, deployment, evaluation and development of human resources in order to help an organization implement its strategy, both in domestic and international contexts. In the first part of the course, students will develop effective and efficient selection processes in order to hire employees that will add value to the organization. In the second part of the course, students will conduct an in-depth exploration of the critical concepts of performance management, retention and succession planning for organizational success.

Hours: 42
Credits: 3
Pre-Requisites: HRM73010
CoRequisites:

Human Resources Strategy with International Applications
HRM74020

Description: This course will enable students to align human resources objectives with organizational strategic management processes. Students will gain an understanding of the intricacies of implementing HR strategies in international and cross-cultural contexts. Students will explore the critical elements that contribute to a successful human resource strategy including how to align strategy, culture, people and performance. The course will emphasize practical activities, ranging from the assessment of the global economic environment to the analysis of business measurements. Students will explore the complex theoretical and practical considerations involved in managing human capital strategically.

Hours: 56
Credits: 4
Pre-Requisites: BUS74020 AND HRM73050
CoRequisites:

Strategic Brand Management
MKT74030

Description:

Brands are valuable assets that firms invest on and develop over time. The concept of brand equity can provide marketers with valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. In this course, students will be exposed to a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management that allow them to design and implement marketing programs. This course combines theory and practice of brand management. Students will examine strategies and concepts that are important to building, measuring, and managing brands.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Value Stream Mapping
OPER74040

Description: This is a higher-level hands-on Supply Chain course. Value Stream Mapping is a method and graphical tool to understand and map the business processes, end to end, from design to delivery of goods and services to the customer. Lean management techniques are applied to eliminate waste and improve the value received by the customer. The improved value stream is mapped and plan for transformation is drawn up. These more advanced techniques will show organizations how to deliver goods, services and new designs to their customers more rapidly at higher quality and lower cost.

Hours: 42
Credits: 3
Pre-Requisites: BUS71000 AND BUS74020 AND BUS74050 AND OPER72010 AND STAT72105
CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Organizational Effectiveness
BUS74120

Description: This course will help students to consolidate learning related to using the levers available to HR professionals and business managers to maximize the performance of organizations, teams and individuals within the context of executing the organization’s strategy. Students will utilize theoretical frameworks to identify the WHAT and HOW of change to manage change initiatives successfully. Students will also learn about the importance of employee engagement in today’s organizations and how to enhance engagement effectively to maximize organizational performance and individual well-being.

Hours: 42
Credits: 3
Pre-Requisites: BUS74020
CoRequisites:

Media Design for Marketers
MKT73010

Description: Marketers in companies of any size can benefit from knowledge of design and design software. This course covers classic design principles alongside the basic digital tools used by designers and marketers today. Students will examine the work of fine artists, as well as designs and advertising campaigns developed by graphic designers from around the world to understand how design can be used to create and support a brand's identity. Students will apply the basic principles of design using software tools to produce typical marketing materials such as print ads, brochures, and web pages.

Hours: 42
Credits: 3
Pre-Requisites: MKT72200
CoRequisites:

Sustainability Marketing
MKT73020

Description: This degree-level course merges the marketing discipline with sustainability concepts. With the growing world-wide concern for environmental and social issues, organizations are finding that they must adapt marketing strategies to be in line with these concerns, and in some cases, to take a market leadership role. Because of their influences and responsibilities in framing communications, product development, and their contributions to organizational strategy, marketing professionals must increasingly integrate marketing strategy with the three pillars of sustainability - economic, environmental, and social. By its very nature, sustainability requires long-term thinking, and this is reflected in sustainability marketing, which must work beyond the transactional level, and develop long-term approaches. This course will prepare students to assist an organization’s marketing function to integrate sustainability into its approaches.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Supply Chain Risk Management
OPER74030

Description: The management of risk in supply chains has become an integral element in the fields of Supply Chain Management, Corporate Strategic Management and Enterprise Risk Management. The Supply Chain Risk Management (SCRM) approach comprises a set of interacting considerations or activities in relation to the system of organizations, people, technology, information and resources involved in moving a product or service from supplier to customer; the supply chain. The essence of SCRM is taking a more proactive approach to managing risks in the supply chain in advance of their occurrence. In this capstone course students will be reviewing current SCRM research, models, and trends, and applying their findings through an applied project in the field.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Program outcomes

Analyze business situations, using root cause analysis, data analytics, systems thinking, evidence and context to identify opportunities for innovation and improvement in adding value to organizations in domestic and international settings.
Evaluate and synthesize research findings and/or results to support evidence-based decision making in domestic and international settings.
Apply the skills and knowledge related to fundamental areas of business (e.g., operations, finance, marketing, human resources, sustainability, etc.) To develop effective solutions to business problems.
Develop effective actionable plans and strategies to implement decisions within the organizational context.
Recommend effective and ethical solutions to business problems using critical and creative thinking within domestic and international business contexts.
Prepare and present persuasive arguments, in oral and written formats, to convince the recipient of the validity of their position on specified business issues.
Collaborate with others to analyze business problems, generate alternatives, develop recommendations, and create action plans in domestic and international contexts.
Manage organizational data in legally, ethically, and culturally appropriate ways through the skilled usage of information technology programs and systems.
Assess their professional capacity, including leadership ability, ethics, strengths and limitations to continue their personal and professional growth and development.
Evaluate business decisions and actions through a focus on the development and maintenance of stakeholder relationships to sustain the competitive advantage of the organization.
Recognize the value of other disciplines in the world of business and apply interdisciplinary ideas to add value to an organization.