Advertising and Marketing Communications

Utilizing the research, strategy and design skills obtained throughout the program, students will hone their professional abilities through a capstone project. Students will interview and interact with real clients over a 7-week period to build a fully integrated marketing and communications plan based on client needs. Students will then present their pitches, with full creative, to the client and program faculty. This experiential approach not only prepares students for real-world scenarios, it strengthens their connections with regional businesses.

• Hours: 112
• Credits: 6
• Pre-Requisites: ADVT1200 AND ADVT1210 AND ADVT1220 AND MKT2370
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

This course facilitates a placement experience with a company/agency which has been approved by the program. Students will take an active role in securing a placement by practising employability skills learned through preparatory courses. Engaging in the work environment of a professionally relevant company/agency will allow students to apply their education and skills contributing to their mutual benefit. Appropriate workplace behaviour and etiquette is expected as students use this opportunity to expand their network of industry contacts and effectively market their personal brand. Through this experience, students can cultivate confidence, escalate awareness of industry practices, add to their resume & portfolio, and contribute to their own career success.

• Hours: 210
• Credits: 7
• Pre-Requisites: ADVT1200 AND ADVT1210 AND ADVT1220 AND CDEV2230 AND MKT2370 AND OHS1320
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.