Advanced Video Content Creation

Description: This course focuses on career management skills needed to navigate the evolving workplace. Students will evaluate their skills, attitudes, and expectations within their chosen careers and explore emerging trends in the workplace. Students will refine their networking strategies and create marketing documents to position them for success. Mock interviews will provide the opportunity for practice, feedback, and reflection as students prepare for future interviews. Students will explore communication strategies that support workplace success and advancement. By the end of this course, students will have created a personalized career management plan.

• Hours: 28
• Credits: 2
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $10.55

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

• Hours: 1
• Credits: 0
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Description:

This course is designed to provide students with a solid foundation in the fundamentals of graphic design. Through a combination of theory and practical exercises, students will explore the principles, techniques, and tools essential for creating visually compelling designs. Students will delve into the world of graphic design, starting with an exploration of colour theory and its application in design composition. They will learn how to effectively utilize colour palettes, understand the psychology of colours, and create visually harmonious designs that achieve the look and feel of a brand or business. The course will also cover the concept of scale and proportion. Students will gain an understanding of how to manipulate size, shape, and spatial relationships to create visually balanced and aesthetically pleasing designs. Logo creation will be a key focus of the course, as students learn the art of designing unique and memorable logos. Throughout the course, students will not only develop their technical skills but also explore the practical applications of graphic design in entrepreneurship. They will learn how to apply their design knowledge to run their own business or work as a solopreneur, providing graphic design services to clients or assisting brands and businesses in their visual communication needs.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description:

This course is designed to equip students with the essential skills and knowledge required to excel in the dynamic field of digital marketing and persuasive copywriting. In this course, students will explore the fundamental principles, strategies, and techniques utilized in the world of online marketing and copywriting. Students will dive into the critical process of market research, gaining insights into understanding target audiences, and consumer behaviour, and market trends. Students will learn about the importance of a well-defined brand strategy and its role in creating a strong online presence. A significant focus of this course is developing persuasive and engaging copywriting skills, how to craft compelling messages that captivate and resonate with target audiences. Throughout the course, students will also delve into the realm of search engine optimization (SEO) and its significance in driving organic traffic to websites. They will learn how to optimize website content, keywords, and meta tags to improve search engine rankings and enhance online visibility.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description:

Throughout this course, students will learn the fundamentals of shooting, editing, and posting engaging reels, social media posts, and stories. They will explore the principles of visual storytelling, the power of different social media formats, and the techniques to create visually captivating content. One of the key highlights of this course is the opportunity for students to collaborate with local brands or businesses. By partnering with a local brand, students will experience the real-world dynamics of social media content creation and management. They will actively engage with the brand to develop a comprehensive content calendar that aligns with the brand's objectives and target audience.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description:

This course is designed to equip students with the knowledge and skills required to excel in the field of capturing live events, with a particular focus on wedding videography and various other event genres, including festivals, charity events, and cultural gatherings. Students will explore event planning, learn to identify crucial moments, and create captivating videos that effectively convey the essence and atmosphere of each event. Students will learn how to establish a professional relationship, conduct pre-event meetings, and craft a comprehensive production plan. They will gain insight into the key elements of event videography, including the identification of pivotal moments, development of shot lists, and coordination with event staff to ensure optimal access and coverage. Throughout the course, students will have the opportunity to attend a variety of events, ranging from small gatherings to medium-sized occasions and large-scale productions. By actively participating in these events, students will hone their skills in real-world settings, learning to navigate diverse environments, adapt to changing conditions, and make critical creative decisions on the fly. The technical aspect of the course will focus on the fundamental elements of event videography: lighting, audio, and lens selection. Students will explore lighting techniques suitable for different event scenarios, such as indoor venues, outdoor locations, and low-light environments.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description:

This advanced-level course is designed to provide students with an in-depth exploration of video editing techniques, focusing on shooting log video, utilizing advanced editing software features, and mastering the art of colour grading. Students will develop the skills necessary to produce high-quality videos with professional-level editing and post-production techniques. Throughout the course, students will learn the principles and practices of shooting log video, which involves capturing footage with a flat, low-contrast image profile that preserves the maximum dynamic range. By the end of the course, students will be equipped with the skills to produce visually stunning videos with professional polish and communicate their creative vision effectively through the art of editing.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description:

This course will teach students how to produce engaging videos for local businesses, serving as powerful marketing tools. Students will learn the entire video production process, from pre-production planning to post-production editing, and collaborate with local businesses to create impactful videos that effectively promote their products or services. The course begins with an emphasis on effective communication and outreach to local businesses. Each student will be responsible for reaching out to a local business or non-profit organization of their choice and establishing a professional relationship. Through this partnership, students will gain practical experience in understanding client needs, conducting meetings, and managing expectations. Practical assignments will be a core component of the course. Each student will work closely with their chosen local business to produce a video project from start to finish. They will develop pre-production documents, including concept proposals, shot lists, and production schedules. During production, students will collaborate with business owners and employees to capture relevant footage, conduct interviews, and gather supporting visuals. Finally, in the post-production phase, students will edit and refine the footage to create a polished video that meets the business's marketing needs.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.