| Name | Shriram Kadia |
| School | School of Business
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| Program | - Bachelor of Business Administration (Honours) - International Business Management
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| Academic and professional designations | - PhD, Management
- MBA, Marketing
- Bachelor of Science, Statistics
- Certificate, Digital Marketing Management
- Certificate, Advertising and Public Relations
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| Title | Professor |
| Courses taught | - ADVT8121 - Digital Tools and Analytics I
- ADVT8141 - Digital Tools and Analytics II
- MKT71090 - Marketing
- MKT72200 - International Marketing
- MKT2360 - International Marketing and Sales
- MKT73030 - Integrated Marketing Communications
- MKT73040 - Services Marketing and Management
- MKT74030 - Strategic Brand Management
- MKT8035 - Global Markets and Strategies
- MKT8055 - Sustainable Marketing and Consumerism
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| Areas of expertise & interest | - Marketing Communications
- International Marketing
- Digital and Social Media Marketing
- Search Engine Marketing
- Public Relations and Sales Promotions
- Research Methodology
- Data Analytics
- Public Policy
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| Industry experience, professional currency activities | - Over 18 years of experience in industry, research, teaching, and consulting within the Marketing field.
- Managerial expertise in marketing communications, digital marketing, search engine optimization, sales promotions, and digital analytics.
- Worked on marketing-focused projects across Asia, the Middle East, and North America.
- Gained new insights and knowledge through research collaborations, and the publication of research papers, case studies, and a book.
- Awarded the Conestoga New and Emerging Researcher Grant (CNERG) in 2024.
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| Major research projects, scholarly activities, and/or publications | Publications: Book - Kadia, S. (2022). Integrated Marketing Communications for Public Policy: Perspectives from the World’s Largest Employment Guarantee Program MGNREGA. Springer Nature.
Presentations: Research papers - Bhatt, V., & Kadia, S. (2022). What works for A Tourism Tvc? An Experiment Design for Brics Tourism Advertisements. Academy of Marketing Studies Journal, 26(4).
- Kadia, S., & Parashar, S. (2019). Content Analysis of MGNREGAs TV Advertisements and Online News Coverage. Journal of Rural and Industrial Development, 7(2), 23.
- Kadia, S., Parashar, S., & Bhatt, V. (2019). Empirical Study of MGNREGA's Works and Expenditure. Unnayan: International Bulletin of Management and Economics. Vol 10. ISSN 2349-7165
Conference presentations: - Bhatt, V., Kadia, S., Vatavwala, S. (2017). Experimental Design for Assessment of Tourism TV Commercials - A case of BRICS. 48th Decision Science Institute Conference on Innovative Decision Making: Research to Practice, Washington DC. The USA. November 18 - 20, 2017
- Kadia, S., Bhatt, V., Vatavwala, S. (2017). A Fuzzy Perspective to Sports Commercials: A Case of Indian Premier League (IPL). Indian Institute of Management (IIM) - Indore - NASMEI (North American Society for Marketing Education in India) Summer Marketing Conference, July 27 - 29, 2017
International teaching: - Collaborated and taught at Hanze University, Groningen, The Netherlands under the International Week initiative. November 2023.
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| Additional information | Shriram advocates for an education that is both data-driven and relevant to real-world applications. He believes that education should prepare students with the skills necessary for success in industry roles while fostering a creative and entrepreneurial mindset. To achieve this, he emphasizes the integration of emerging technologies and data advancements, such as data analytics, artificial intelligence, and machine learning, into tech-based teaching methodologies. |
