| Name | Dr. Geovanni Tapia |
| School | School of Business |
Program
| - Bachelor of Business Administration (Honours) – International Business Management
|
| Academic and professional designations | - Doctor of Business Administration, Strategic Business, CENTRUM PUCP Business School, Pontificia Universidad Catolica del Peru, Lima, Peru
- Master of Business Administration (MBA), Concentration in Finance, Minor in Marketing, Universidad del Pacifico, Guayaquil, Ecuador
- Bachelor of Science, Business Administration, Regents College, Albany, New York
|
| Title | Professor |
| Courses taught | - ADVT8141 - Digital Tools and Analytics II
- BUS74000 - Professional Sales and Negotiation
- BUS74110 - The Business of Social Media
- BUS8360 - Business International Application
- HRM72105 - Human Resource Management
- HRM74020 - Human Resources Strategy with International Applications
- MKT1540 - Products Services Global Market
- MKT73010 - Media Design for Marketers
- MKT73040 - Services Marketing Management
- MKT8291 - Strategic Marketing Communication
- RSCH8020 - Primary Research Communication
|
| Areas of expertise & interest | - Consumer Behaviour
- Finance
- International Business
- International Business Strategy
- International Marketing
- Marketing & Sales
|
| Industry experience, professional currency activities | - Over 25 years of extensive experience in the Consumer Packaged Goods (CPG) industry, where I have made significant contributions across various multinational companies
- International consultant for Latin America businesses
|
| Major research projects, scholarly activities, and/or publications |
Publications: - Tapia-Andino, G. F., & Barcellos-Paula, L. (2023). Mediating effect of the adoption of industry 4.0 technologies on the relationship between job involvement and job performance of millennials.
Administrative Sciences, 13(7), 159.
- Aguilar-Rodríguez, I. E., Bernal-Torres, C. A., Artieda-Cajilema, C. H., & Tapia-Andino, G. F. (2023). Smart working and base technologies in corporate performance: New directions in emerging firms.
Asia Pacific Management Review, 28(3), 358-369.
Peer reviewer: - "National Culture and Purchasing Behaviour: A Mediation of Consumer Ethnocentrism" Universidad de las Americas (UDLA) – School of Business – Quito, Ecuador – May 11, 2022.
Dissertation jury:
- Program: Master of Marketing – University of the Americas (UDLA) – Ecuador, November 27, 2022
- Thesis: Marketing Plan for positioning the tequila brand “Mi Tierra”.
- Thesis: Marketing Plan for the Venus brand's “Industrial Safety Boots” product line.
- Thesis: Strategic Marketing Plan for the Visual Marketing Showcase brand in the city of Quito.
|
| Additional information | Throughout my career, I have has held senior leadership roles, providing strategic support to key business functions such as Marketing, Sales, Finance, and International Business. My expertise has been pivotal in driving growth, optimizing operations, and expanding market presence for the companies I have served. In my leadership roles, I have successfully managed cross-functional teams, implemented innovative marketing strategies, enhanced financial performance, and led international expansion initiatives. My ability to navigate the complexities of the global market and align business objectives with market demands has positioned me as a trusted leader in the CPG industry. I combine my industry expertise with a passion for education by teaching at post-secondary institutions in Canada. My teaching roles allow me to share my wealth of knowledge with students, preparing them for successful careers in business and international trade. My courses often draw on real-world experiences, providing students with practical insights and a deep understanding of the CPG industry. |
