Adedoyin Hassan | Faculty & staff bios

Name	Adedoyin (Doyin) Hassan
School	School of Business
Program	Bachelor of Philosophy (Honours)
Academic and professional designations	PhD, Business Administration M.Sc, Marketing Business Administration B,Sc, Business Administration Humber College Ontario Certificate, Teaching Effectiveness in Adult Learning Professor of International Business Management, teach marketing and other business-related courses
Title	Professor
Courses taught	MKT71090 - Marketing MKT73020 - Sustainability Marketing MKT73030 - Integrated Marketing Communications MKT74010 - Product Life-Cycle Management (PLCM) OPER71260 - Operations Management OPER74000 - Customer Relationship Management (CRM) RSCH73105 - Research Methods
Areas of expertise & interest	Advertising and Branding Consumer Behaviour Customer Relationship Management Integrated Marketing Communication Marketing Product Lifecycle Management Research Methods
Industry experience, professional currency activities	Five (5) years as a Product Brand Manager ASL Limited, Africa. Managed the Majok powdered and evaporated milk, a brand worth over $100 million in Africa between March 1995 and Feb 2000. Over 13 years as Associate Professor of Business Administration (Marketing) at the Lagos State University, Lagos, Nigeria, before joining Conestoga as professor in 2018. Senior Member, Academy of World Business, Marketing and Management Development, USA. 2012.
Major research projects, scholarly activities, and/or publications	Publications: Hassan, A.R., Soetan T.O & Umukoro, O.S (2024) ‘Toward the Attainment of Sustainable Development Goals: The Impact of Transformative Service Research on Financial Inclusion’ International Journal of Business Research. 17(1). Canadian Centre for Science and Education. Hassan, A.R. & Balogun, M.T (2022) ‘Religious Commitment and Purchase Intention: Evidence from Consumers in Lagos, Nigeria Suburb’. International Journal of Innovative Research and Development 11(1). January. Hassan, A.R. & Balogun, M.T (2020) ‘Application of Critical Hermeneutic Analysis on Corporate Identity: A Study of First Bank PLC’s Website’ International Journal of Arts, Languages and Business Studies. Vol 4. Hassan, A.R. & Balogun, M,T (2018) 'Corporate rebranding as a Management Strategy For Brand Image In the University' European Journal of Accounting, Finance and Business. VIII (XVIII). (71-91). October 2018. Hassan, A.R. & Terri, R. L. (2017) 'Leadership in Nigeria' In Terri R Lituchy; Bella L Galperin & Betty Jane Punnett (eds.), LEAD: Leadership Effectiveness in Africa and the African Diaspora, New York: Palgrave. Conference presentations: Hassan, A.R., Balogun, M.T., Olumoko, T.A and Akewushola, R.O (2019) “Application of Critical Hermeneutic Analysis on Corporate Identity: A Study of First Bank PLC's Africa Website” Business Research Consortium: Innovations in Business Teaching and Research Conference, Seneca College, Ontario, Canada. May 27 Hassan, A.R. (2015) The LEAD Research Project: Examining the Role of Gender in a Leadership Effectiveness scale in Egypt, Ghana, Kenya, Nigeria, South Africa and Uganda.Academy of International Business Annual Conference, College of Business Administration, Georgia. USA Nov. 12-14. Hassan, A.R. (2015) Customer Satisfaction and Retention Strategies in Marketing.17th International Conference on Business, Economics, Management and Marketing organized by World Academy of Science, Engineering and Technology, Montreal, Canada. May 11-12. 607-707.
Additional information	Doyin enjoys the facilitation of role playing among students to portray organizational team-work/spirit. Artistry in advertising structure design, gospel film acting, directing and production, theatrical performances, master compere and make up/special effects design. Recipient of the Best Paper Award at the International Academy of Africa Business and Development (IAABD) Athabasca University Conference, Edmonton, AB, Canada (2011).