Business Administration - Marketing

Program description - September 2025

This 3-year advanced Marketing program presents great career opportunities for creative, intuitive, disciplined problem solvers with above-average analytical and communication skills. The program prepares you to become a marketing leader with a competitive edge.You will design and present marketing plans, develop your own online brands, practice video marketing, and participate in a simulated agency. In the final year of the program, live client projects are used to give you a strategic advantage in the job market and enhance your personal portfolio. Graduates are prepared for leadership roles and careers in digital marketing, advertising, brand development, sales, business negotiations, and online marketing. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills validated by ongoing input from an advisory committee of marketing experts. The 3-year Marketing program has one of the highest direct employment rates in the College. This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program are eligible for their Sales Certificate from the CPSA Institute.