Business Administration - Marketing (Co-op)
- Ontario College Advanced Diploma
- College Code:
- Business and Hospitality
- Program Code:
- Accelerated Delivery:
- Academic Year:
- 2018 / 2019
About the ProgramIn today's competitive job market students need an advantage. Co-op education helps you develop the necessary confidence and employer-valued abilities through the integration of hands-on, real-world experiences. As a student in this advanced diploma program, you will integrate academic studies with related employment experience and graduate within three years with the co-op advantage.
The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts.
The three year Marketing Co-op program runs for four consecutive academic terms (16 months) to complete the first and second year of studies. This is followed by two co-op work terms, and then the final two academic terms are completed in the third year. Students should be prepared to attend school for consecutive fall, winter, summer, fall semesters. The summer semester runs from mid-May to the end of July.
Program InformationLength: Three-year Ontario College Advanced Diploma program
Delivery Sequence: Doon (Kitchener) - September/2018 - Fall | Winter | Spring/Summer | Fall | Winter | Spring/Summer | Fall | Winter
Location: Doon (Kitchener)
First-Year Capacity: 40
- The co-op program is divided into three segments: in the first segment, students spend 16 months (four consecutive semesters, fall, winter, spring, fall) in the classroom developing significant marketing skills to take to their co-op placement.
- The second segment is an eight-month (winter, summer), on-the-job work term. The entire eight months may be spent with one company, or the co-op terms may be divided into two four-month assignments. Students are paid by employer(s) during their work terms.
- The finishing segment is a return to the classroom for the final eight months (fall, winter) of study where students will polish their skills and develop deeper insight and analytical skills for the workplace.
- Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
- Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
- Grade 12 Mathematics, C or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
- For more information on preparatory programs, visit Academic Upgrading
- An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
- Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
- A sound mathematical and English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.
- Students intending to transfer into the co-op stream will be informed of the application deadline and process. Students who applied and were admitted to the co-op stream (0013C) through OCAS do not need to reapply, they simply need to maintain their eligibility. Academic eligibility does not guarantee students admittance into the co-op stream as labour market conditions determine the number of co-op seats in two stream co-op programs.
- To be considered for the co-op stream, students must achieve a minimum 70% Program GPA in year 1 with no failed or dropped courses.
- Academic eligibility for a co-op work term is based on the term that occurs two terms prior to any work term. If this term is also a co-op work term, then work term eligibility will be based on the student's achievement during the preceding academic term.
- Should a student's academic performance decline considerably (including cumulative missed courses) during the term just prior to any work term, the college reserves the right to withdraw the student from the upcoming work term.
- In the case of back to back work terms eligibility to participate in consecutive work terms will be granted upon approval to participate in the initial work term.
- Where two or more work terms occur back to back, should a student fail to achieve academic eligibility for the first work term, their eligibility for the second work term will be based on the term that occurs two terms prior to the second work term.
- Only one work term can be missed or deferred to the end of academic studies.
- Should a student miss two co-op work terms, they will be removed from the co-op stream.
- Students who are discontinued are not eligible for co-op work terms.
- To be eligible for a co-op work term, students must achieve 70% Program GPA up to and including Level 3 with no more than 2 failed or dropped courses.
Tuition & Fees
Domestic fees are currently unavailable; please check back at a later time.
Financial AssistanceThe Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.
For more information, please visit Financial Services/Awards.
- Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages for more details.
- The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
- Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation
Graduate OpportunitiesThis program prepares graduates for work in marketing, social media marketing, professional sales, retail and general business administration positions in a wide variety of technology, industrial, commercial, retail, and service organizations in domestic and international locations.
On average, 95% of graduates from the last three years (2014 to 2016) found employment within six months of graduation.
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca
Pathways & Credit TransferConestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.
Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.
Prior Learning Assessment and Recognition (PLAR)Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.
Learn more about PLAR.
|Course Code||Course Title and Description|
|COMM1085||College Reading & Writing Skills
Description: This course focuses on the reading, writing and critical thinking skills needed for academic and workplace success. Students will analyse, summarize, and discuss a variety of readings and apply the steps of planning, writing, and revising in response to written prompts. This course prepares students for post-secondary writing tasks, research, and documentation.
Description: Students gain hands-on experience using Microsoft Excel creating an assortment of spreadsheet documents. A variety of software features will be explored including: worksheet, chart and database features; multi-sheet workbook options; functions, formulas and 3-D formulas and a variety of formatting tools.
Description: It is important and empowering to understand the world of information technology. This course will explore the IT space to give you an understanding of how information moves within and between organizations, how to keep data secure, how to problem solve and troubleshoot using technology and how to map out technical solutions to a variety of problems.
|MATH1010||Business Mathematics I
Description: The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional models. The course stresses business application using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII 'Plus' calculator is required for the course.
|MKT1150||Graphic Design for Marketers
Description: You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including PhotoShop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. Costs and timelines for various levels and sizes of projects will be explored. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Internet Marketing Technology and Integrated Marketing Communications.
Description: You will be introduced to the fundamental principles and processes of marketing in this highly interactive course. The focus of marketing is always the customer, and you will be challenged to understand consumer behaviour, segment markets, conduct marketing research and manage customer relationships. Working as an individual and on teams, you will manage the elements of the marketing mix – product, price, place and promotion – to address marketing issues using new digital tools and traditional media. You will apply your knowledge through a series of hands-on exercises and by working with a team to develop a comprehensive marketing plan.
Electives: General Education
Student must complete a minimum of 42 Hours
|MATH1970||Marketing Math and Analytics
Description: Successful marketers today understand the power of analytics. “Big Data” is consuming business leaders and helping to support key strategic decisions within corporations. In this class you will learn what types of analytics and data points are key to the marketing profession, how to calculate those data points, and how to make justified decisions based on those quantitative outcomes.
|MKT1510||Public Relations for Marketers
Description: This introductory course provides a theoretical and experiential overview of public relations for students pursing studies in business and marketing. The course explores the important role of public relations within organizations and how public relations relates to other functions such as marketing, advertising, investor relations, etc. Students learn to develop a public relations plan based on the RACE framework that leverages key concepts such as research, analysis, communications (tactics and timelines) and evaluation. Through lectures and learning activities, students will be exposed to different types of public relations including media relations, social media, crisis communications, reputation management, community relations and event management
|MKT2050||Managing Marketing Communications
Description: Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders.
Description: You've seen them on TV, you've seen them at the movies, and you've read them in your favorite magazine. Successful companies talk with their customers through carefully planned advertising campaigns that include advertising, as well as other traditional and emerging promotional tools. You will learn how marketers profile customers, and then you will develop a traditional media advertising campaign making use of software and design principles developed in MKT1150, Graphic Design for Marketers.
Description: This course focuses on the buying/selling of a product, service or idea. Students will develop professional selling skills based on practical techniques and scenarios to implement Relationship Selling. The focus is on Business to Business (B2B) selling with the student acquiring the ability to utilize the structured selling process. This course is also designed to develop and refine the student's presentation and networking skills.
|MKT2140||Marketing Plans and Presentations
Description: Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual and small group presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.
Electives: Program Option
Student must complete a minimum of 42 Hours
View Program Option Electives
Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".
|PSYC1080||Social Psychology: Social Thinking and Influence
Description: Social psychology is the scientific study of how people think about, influence and relate to one another. Students will be introduced to theories and research concerning social thinking. Topics related to this concept include the development of our ‘social self', how we explain our own behaviour and the behaviour of others, our self-fulfilling beliefs, and the relation between our attitudes and behaviours. Students will also be introduced to theories and research concerning social influence. Topics include the relation between culture and gender roles, conformity, persuasion and group influence. Throughout the course, the methods used by social psychologists to study social thinking and social influence will be addressed. Emphasis will be placed on the application of social psychological principles to our understanding of everyday behaviour. This course is designed to meet the themes of social understanding and personal development.
Description: The course deals with the systematic study of groups and societies. The major aspects of social life are analyzed, with special reference to the role of each aspect in the development, functioning, and change of large social systems. Current material is drawn upon in an effort to convey fundamental principles and concepts in a framework that is relevant to the Canadian student. This course is part of the Registered Practical Nurse Upgrading program.
Description: Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.
|CEPR1000||Co-op and Career Preparation
Description: This mandatory course prepares students for job searching for their co-op work terms and for post-graduate careers. Students will reflect on their skills, attitudes, and expectations and evaluate and interpret available opportunities in the workplace. Self-marketing techniques using resumes, cover letters, cold-calls, and interviewing will be learned and students will learn the expectations, rules, and regulations that apply in the workplace with regards to social, organizational, ethical, and safety issues while developing an awareness of self-reflective practice.
Description: How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz', gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.
Description: Event Marketing will enable the student to have hands on experience with all aspects of organizing and executing a successful live event. The course will require students to apply and expand on knowledge from prerequisite courses such as the principles to plan, promote and profit a service product. Framework will be provided for the students to expand their sales skills, logically planning and management as well as marketing strategies including a successful financial outcome.
Description: Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO).
Description: Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales
|OPER1160||Introduction to Supply Chain and Operations Management
Description: A Supply Chain is a network of organizations that are involved in the different processes and activities that produce value in the form of products and services in the hands of the ultimate customer or consumer. Operations Management is one of the three major functions of a business, along with Marketing and Accounting / Finance, and focuses on designing, creating, and improving goods and services. Understanding key Supply Chain and Operations Management foundations is crucial to any company's success and profitability. This introductory course will expose students to topics related to how products and services are created and delivered to the customer.
|ACCT1025||Introduction to Accounting
Description: This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.
Description: This course will function as a study of how people in society deal with the problem of scarcity. It will introduce students to principles that are essential to understanding contemporary microeconomic issues facing Canadian society. Economic models will be utilized to analyze decisions made by individual economic units in an economy such as households and firms, the interaction of these units under varying market structures, and the impact of various government policies. Topics of study will include principles of economics, supply and demand theory, consumer theory, production and cost theory, and the determination of equilibrium price and output under different market structures.
|HRM2040||Human Resources Management
Description: The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR professionals in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail. A section of the course is devoted to developing effective job search skills and to presenting oneself effectively in interviews.
Description: Retailing is such a part of our everyday lives that it's often taken for granted. As customers, we often are not aware of the sophisticated business decisions retailers make and the technologies they use. This course explores the ins and outs of retailing and the complex decisions in selecting target markets and retail locations, determining what merchandise and services to offer, distributing merchandise to stores, training and motivating sales associates, and deciding how to price, promote and present merchandise. Fieldtrips are used to experience concepts discussed in the classroom.
|MKT2090||Direct and Database Marketing
Description: Every time you get a tweet from your favorite store, every time you get a newsletter about a new product, every time you scan a QR code in a magazine or on a poster, every time you contact a company for support material or assistance, you are experiencing Direct Marketing. In this course you will explore how companies establish a direct or one-to-one relationship with their customers. You will examine how companies use databases to collect and mine data to target their best customers and enhance their bottom lines. You'll be amazed by how much information companies can gather about their customers.
|MKT2290||Marketing with New Media
Description: Marketers are constantly seeking new and innovative ways to reach their target markets. In this course you will explore the newest of media available, strategize ways to use that media and develop skills to run trials and tests on that media. Through group projects you will discover ways to find new and exciting options for clients to utilize in their marketing campaigns.
Description: This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.
|COOP1180||Co-op Work Term I (Marketing)
Description: This course will provide the student with college approved work experience in one or more marketing areas: selling, marketing, advertising, direct marketing, marketing research, retail management or international marketing.
|COOP1310||Co-op Work Term II (Marketing)
Description: This course will provide the student with college approved work experience in one or more marketing areas: selling, marketing, advertising, direct marketing, marketing research, retail management or international marketing.
|COMP2070||Software Applications for Marketing Research
Description: This computer based course introduces the marketing student to statistical techniques that are used in industry to describe, compare and forecast business data. Emphasis is on the interpretation and communication of computer output. The student will use computer case studies (primary and secondary data), to identify marketing problems and present recommendations.
|ENTR3015||New Venture Development
Description: This project-oriented course is an application of marketing and small business. Emphasis is placed on developing an integrated approach to starting a new business, and recognizing the importance of each element in the marketing mix. A comprehensive business plan will be developed and presented. You will integrate prior and concurrent learning in areas of marketing, marketing research, accounting, finance, and operations management
Description: This is an introductory course in financial management. The purpose of this course is to introduce the student to the theory and principles of managerial finance. The course covers cash budgeting, pro-forma statements, leverage (breakeven), short and long term financing, financial statement analysis, management of working capital and lease vs. buy decision.
|MKT3040||Integrated Marketing Communications
Description: Create a buzz. Attract attention. Generate conversation and spread the word. IMC is a capstone Marketing course where you will develop promotional campaigns that integrate traditional print and electronic Advertising, Sales Promotion, Internet, Social Media, Public Relations, Direct Marketing, and other emerging communications tools. Creative skills developed in earlier courses will be showcased in the execution of these campaigns.
Description: In this course the student will become familiar with the brand management process. The course examines, in detail, the activities involved in managing a product or service.
|MKT3110||Research Consulting I
Description: Real problems, real clients, real solutions. In Research Consulting, you will undertake a real life research consulting project, managing a large project for a local client over 2 semesters. You will manage the entire research process, from inception and formulation of the research objectives including the development of a research proposal, through research design, fieldwork, data analysis and interpretation, to the preparation and presentation of the written report. Special features that you will enjoy will be an emphasis on project management and the utilization of SPSS to support analysis. Note: Research Consulting I is the first half of this project-oriented course, and you will continue the project through Research Consulting II.
|MGMT3030||Strategic Business Planning
Description: Focusing on applying management concepts, this course teaches all phases of the strategic process. Both external and internal contextual issues are discussed providing a wide range of techniques. Using computer simulation and in-class exercises, students appreciate the trade-offs managers face. Using the simulation, students will make decisions and propose corrective actions.
Description: Businesses everywhere have worked hard to build online followers and communities for their brand. In this course you will explore the basic responsibilities of a community manager and explore technics to develop and maintain successful communities across various platforms.
Description: Walk the walk, talk the talk. By the time you get to your final semester of the three year marketing program, you will have been exposed to the breadth and depth of marketing. In Applied Marketing you'll have the chance to pull it all together just like a real marketer, to make decisions, to debate your point of view, to critically assess and learn from real marketing events. You will use case studies to practice decision making, using a variety of marketing analytical tools. Through written reports, presentations and highly interactive class discussions, you will defend your analysis and recommendations. Once you've completed this capstone marketing course, you will be ready for the real world of marketing.
|MKT3070||The Art of Negotiations
Description: The Art of Negotiation will provide you with the skills for successful negotiations in dynamic negotiations situations. Through case studies and role plays, you will demonstrate a mastering of the negotiation planning process from the pre-planning to commitment stage to reach an optimum outcome. Your skills will be demonstrated in a final business to business sales negotiation.
|MKT3120||Research Consulting II
Description: Expand on the research and consulting you started in Research Consulting I and pull it all together for your client.
Electives: General Education
Student must complete a minimum of 42 Hours
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
- Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
- Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
- Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Project the impact of a marketing initiative using quantitative information.
- Address marketing problems and opportunities using a variety of strategies and tactics.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
- Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
- Assist in the development of a business plan.
- Apply the principles of business ethics and corporate social responsibility.
- Use professional sales techniques to make a sale.
- Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
- Communicate clearly, concisely, and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audiences.
- Reframe information, ideas, and concepts using the narrative, visual, numerical, and symbolic representations which demonstrate understanding.
- Apply a wide variety of mathematical techniques with the degree of accuracy required to solve problems and make decisions.
- Use a variety of computer hardware and software and other technological tools appropriate and necessary to the performance of tasks.
- Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
- Evaluate her or his own thinking throughout the steps and processes used in problem solving and decision making.
- Collect, analyze, and organize relevant and necessary information from a variety of sources.
- Evaluate the validity of arguments based on qualitative and quantitative information in order to accept or challenge the findings of others.
- Create innovative strategies and/or products that meet identified needs.
- Manage the use of time and other resources to attain personal and/or project-related goals.
- Take responsibility for her or his own actions and decisions.
- Adapt to new situations and demands by applying and/or updating her or his knowledge and skills.
- Represent her or his skills, knowledge, and experience realistically for personal and employment purposes.
- Describe the major economic forces at work in the economy and how they affect business and industry.
Program Advisory CommitteesThe College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.
For a list of the current members, please visit our Program Advisory Committees.
Apply NowDomestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.
60 Corporate Court
Canada N1G 5J3
Detailed steps on the application process may help you to apply.
International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.
Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.