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What you need to know before making your pitch

Entry and Application Process

Finalists will be selected from each category listed and be invited to pitch their business idea or concept on March 28, 2018.

The categories will be comprised of the following programs/initiatives:

Step 1:

Complete and submit an application by Monday, March 12, 2018 at 4 p.m. 

Please note: Only selected applicants chosen to compete will be notified via email on March 15, 2018.

Applications are reviewed and selected by the Pitch Day Organizing Committee.  Please ensure your application is complete and accurate as it is used in the selection process.

Step 2:

Each finalist selected to compete will be invited to attend three personal mentoring sessions with the C4E's ETR (Entrepreneur in Residence). The purpose of these meetings is to review and polish the pitch and provide support for the individual as required leading up to Pitch Day.


The objective of the pitch is to simply define your business idea or concept by explaining a product, service or value proposition in a short duration of time (three minutes).

Please note: This pitch is not a sales pitch. Although, the judges want to see passion and energy from the entrepreneur pitching, please do not try to sell the product or service to judges. Judges are not thinking about buying the product or service, but rather to understand the value proposition of the idea or concept.


Introduce or open the pitch with an interesting question or statement that spikes the interest of the judges and the audience. Follow the introduction by showing how the question or statement relates to the product or service. Capture and hold the audience’s attention. 


The pitch is a simple summary of the idea or concept, e.g., the product or service, and how it solves a problem or satisfies a need in the market. Within the time limit, it should cover the following:

  1. Product or service – briefly describe the product or service.
  2. Value proposition – how is the product or service going to add value for customers?
  3. Target market – who will be buying the product or service?
  4. Market size – how big is the target market?
  5. Differentiation – how is the product or service different from existing competition? What is the competitive advantage?
  6. Revenue model – how will the product or service generate revenue? (e.g., sales, subscription, advertisement, etc.)
  7. Why will this business succeed?


Use your time wisely. There are three minutes allocated to each individual or team pitching an idea or concept. There are five minutes allocated for a question and answer session with the judges. In total, each individual or team pitching will have eight minutes maximum. Time begins when the presenter begins to speak.

Other Guidelines

The use of a PowerPoint or slide presentation is allowed. Pitches can be made by individuals or teams. Pitchers can display/share/show their prototype, samples, or posters. Materials may not be distributed to the judges or the audience during the pitch.


Confidentiality is not guaranteed in any way. Do not include confidential material in your submissions. There is no way to enforce a prohibition of other competitors, audience members, or judges who see and hear a pitch competitor’s materials from sharing the idea and/or materials.

Non-Disclosure Agreements (NDAs) between a competitor and the judges and/or audience members will not be required or allowed.

Sharing your idea or concept may be deemed a public disclosure, so if you are interested in filing a patent, you may need to consult with a patent attorney before entering the competition.

Conestoga College, the Centre for Entrepreneurship, judges, sponsors and the event organizing committee are not responsible for any confidentiality issues that may occur during the course of the competition and will not be involved in any way with disputes arising therefrom.

Conestoga College, the Centre for Entrepreneurship, judges, sponsors and the event organizing committee may take photographs and/or video of any materials used or made available by pitching individuals or teams during the competition for public relations purposes.

Any content presented by a competitor should be considered public knowledge.

Competitors may exclude any proprietary information or materials that the competitor feels is at risk of disclosure.

Prize Money

Teams that win prize money will have the prize money allocated in equal shares to each individual member of the winning team.

The individual recipients of prize money will be responsible for the tax implications of their winnings. Conestoga treats prize money payments as other student awards. It is the responsibility of the recipient individual(s) or team members receiving the prize money to report the winnings and remit any taxes due.


Conestoga College, the Centre for Entrepreneurship, judges, sponsors and the event organizing committee reserve the right to disqualify any entry in its judgment that violates the rules of the competition or is not aligned with the purpose of the competition.

Conestoga College, the Centre for Entrepreneurship, judges, sponsors and the event organizing committee assume no responsibility to ensure the confidentiality of any information disclosed during the competition.

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